How Customers Think : Essential Insights into the Mind of the Market
Zaltman, Gerald
9781578518265
ISBN 13: 9781578518265
Publication Date: 2003
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Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.
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How Cuctomers Think: Essensial Insights Into the Mind of the Market (ISBN: 1578518261 / 1-57851-826-1) Zaltman, Gerald Quantity Available: 1
Book Description: 2003. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition; Eighth Printing. 8vo 8" - 9" tall; 323 pages. Bookseller Inventory # 32031 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How Customers Think: Essential Insights into the Mind of the Market (ISBN: 1578518261 / 1-57851-826-1) Zaltman, Gerald Quantity Available: 1
Book Description: Harvard Business Review Press. Hardcover. Book Condition: New. 1578518261 This is a hardcover book with dust jacket. Bookseller Inventory # 161.XM143 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How Customers Think: Essential Insights into the Mind of the Market (Hardcover) (ISBN: 1578518261 / 1-57851-826-1) Zaltman, Gerald Quantity Available: 4
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How Customers Think: Essential Insights Into the Mind of the Market (ISBN: 9781578518265) Zaltman, Gerald Quantity Available: 4
Book Description: HARVARD BUSINESS, 2003. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # WB-9781578518265 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How Customers Think: Essential Insights Into the Mind of the Market (ISBN: 9781578518265) Zaltman, Gerald Quantity Available: 4
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How Customers Think: Essential Insights into the Mind of the Market (ISBN: 9781578518265) Zaltman, Gerald Quantity Available: 1
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How Customers Think: Essential Insights Into the Mind of the Market (ISBN: 1578518261 / 1-57851-826-1) Zaltman, Gerald Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 1st. 166mm x 32mm x 248mm. 320 pages. 0.699. Bookseller Inventory # 9781578518265 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How Customers Think (ISBN: 9781578518265) Zaltman, Gerald Quantity Available: 2
Book Description: Harvard Business School Publishing, 2003. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9781578518265 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How Customers Think: Essential Insights into the Mind of the Market (ISBN: 9781578518265) Zaltman, Gerald Quantity Available: 3
Book Description: Harvard Business School Publishing. Hardback. Book Condition: new. BRAND NEW, How Customers Think: Essential Insights into the Mind of the Market, Gerald Zaltman, How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do. Bookseller Inventory # B9781578518265 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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