Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure (Wiley and SAS Business Series) - Hardcover

9781118423080: Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure (Wiley and SAS Business Series)
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Expert guidance for building an information communication and technology infrastructure that provides best in business intelligence

Enterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud–based solutions. Business intelligence caught on as a concept in the business world as the business strategy application of data warehousing in the early 2000s. With the recent surge in interest in data analytics and big data, it has seen a renewed level of interest as the ability of a business to find the valuable data in a timely and competitive fashion. Business Intelligence Applied reveals essential information for building an optimal and effective information and communication technology (ICT) infrastructure.

  • Defines ICT infrastructure
  • Examines best practices for documenting business change and for documenting technology recommendations
  • Includes examples and cases from Europe and Asia
  • Written for business intelligence staff, CIOs, CTOs, and technology managers

With examples and cases from Europe and Asia, Business Intelligence Applied expertly covers business intelligence, a hot topic in business today as a key element to business and data analytics.

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From the Back Cover:

Praise for Business Intelligence Applied

"Michael Gendron stresses the importance of managers developing a good understanding of the organization′s ICT value proposition as well as the tools to create it. . . .This approach to Business Intelligence value, mediated by ICT infrastructure, is a solid contribution to the management literature that will be of interest to information systems professionals on both the management and technology sides and to general managers as well."
William K. Holstein, Professor of Strategy and IT, Lorange Institute of Business, Zurich

Build an optimal information communication and technology infrastructure

We can now envision the day when BI systems will not only pull meaningful interrelationships out of data but also improve decision making with insights that lead to improved business processes.

Revealing essential information for building an optimal and effective information and communication technology (ICT) infrastructure, Business Intelligence Applied covers:

  • Making sense of the flood of incoming data your business faces from social networks, Tweets, and e–mail
  • Why you need to build ICT infrastructure to support your business processes
  • How ICT produces value
  • Understanding your organization and its competitive environment
  • Measuring the business value of ICT
  • Best practices for documenting process change
  • Best practices for documenting technology recommendations

Read Business Intelligence Applied and unleash its power within your organization.

About the Author:

MICHAEL S. GENDRON, PhD, is a Professor at Central Connecticut State University and an ICT strategy consultant. He speaks regularly at academic and professional conferences globally, as well as participates in Internet governance activities.

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  • PublisherJohn Wiley & Sons
  • Publication date2012
  • ISBN 10 1118423089
  • ISBN 13 9781118423080
  • BindingHardcover
  • Number of pages272

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Gendron, Michael S.
Published by Wiley (2012)
ISBN 10: 1118423089 ISBN 13: 9781118423080
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