Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires

Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour

9780787970888

ISBN 10: 0787970883 / 0-7879-7088-3
ISBN 13: 9780787970888

Publication Date: 2004

Editorial Reviews:
Synopsis:

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago.


 

Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires: Search Results

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Asking Questions: The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires (Paperback) (ISBN: 9780787970888)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
ISBN 10: 0787970883
ISBN 13: 9780787970888
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Book Description: John Wiley Sons Inc, United States, 2004. Paperback. Book Condition: New. Revised edition. 229 x 156 mm. Brand New Book with Free Worldwide Delivery. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Bookseller Inventory # AAZ9780787970888

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Asking Questions: The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences) (ISBN: 0787970883 / 0-7879-7088-3)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
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ISBN 13: 9780787970888
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Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
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ISBN 13: 9780787970888
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Asking Questions (ISBN: 9780787970888)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Revised Edition (ISBN: 0787970883 / 0-7879-7088-3)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna (ISBN: 0787970883 / 0-7879-7088-3)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
ISBN 10: 0787970883
ISBN 13: 9780787970888
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Book Description: 2004. Paperback. Book Condition: New. 151mm x 32mm x 227mm. 426 pages. 0.531. Bookseller Inventory # 9780787970888

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Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires (ISBN: 9780787970888)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
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ISBN 13: 9780787970888
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Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires (ISBN: 9780787970888)
Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour
ISBN 10: 0787970883
ISBN 13: 9780787970888
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