Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time

Schultz, Howard

9780786883561

ISBN 10: 0786883561 / 0-7868-8356-1
ISBN 13: 9780786883561
Publisher: Hyperion
Publication Date: 1998
Binding: Softcover
Editorial Reviews:
Synopsis:
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

Review:
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

Review

 

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ISBN: 9780786883561)
Schultz, Howard
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