Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time

Schultz, Howard

9780786883561

ISBN 10: 0786883561 / 0-7868-8356-1
ISBN 13: 9780786883561
Publisher: Hyperion
Publication Date: 1998
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

Review:
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

Review

Editorial reviews may belong to another edition of this title.
 

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ISBN: 9780786883561)
Schultz, Howard
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ISBN: 0786883561 / 0-7868-8356-1)
Schultz, Howard
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ISBN: 0786883561 / 0-7868-8356-1)
Schultz, Howard
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ISBN: 0786883561 / 0-7868-8356-1)
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Schultz, Howard
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Book Description: Hyperion, United States, 1999. Paperback. Book Condition: New. 198 x 129 mm. Brand New Book. The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country s social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company s employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as Don t be threatened by people smarter than you, Compromise anything but your core values, Seek to renew yourself even when you re hitting home runs, and, most simply, Everything matters. Bookseller Inventory # ABZ9780786883561

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Pour Your Heart into It How Starbucks Built a Company One Cup at a Time (ISBN: 9780786883561)
Schultz, Howard
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Schultz, Howard
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