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Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time

Schultz, Howard

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9780786883561: Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time

The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

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9781608475841: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time [With Earbuds] (Playaway Adult Nonfiction)

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Schultz, Howard Author
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ISBN 10: 0786883561 ISBN 13: 9780786883561
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Book Description Hyperion. Paperback. Book Condition: new. BRAND NEW, Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time, Howard Schultz, Dori Jones Yang. Bookseller Inventory # B9780786883561

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Schultz, Howard Author
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Book Description Hyperion, United States, 1999. Paperback. Book Condition: New. 230 x 154 mm. Language: English Brand New Book. The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country s social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company s employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as Don t be threatened by people smarter than you, Compromise anything but your core values, Seek to renew yourself even when you re hitting home runs, and, most simply, Everything matters. Bookseller Inventory # AAT9780786883561

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Book Description Hyperion, 1998. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780786883561

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Book Description Hyperion, United States, 1999. Paperback. Book Condition: New. 230 x 154 mm. Language: English Brand New Book. The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country s social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company s employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as Don t be threatened by people smarter than you, Compromise anything but your core values, Seek to renew yourself even when you re hitting home runs, and, most simply, Everything matters. Bookseller Inventory # AAT9780786883561

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Book Description 1999. Paperback. Book Condition: New. 157mm x 22mm x 235mm. Paperback. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 368 pages. 0.458. Bookseller Inventory # 9780786883561

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Book Description Hyperion Books, 1999. Paperback. Book Condition: Brand New. stated first edition, 7th printing. trad edition. 368 pages. 9.00x6.00x1.00 inches. In Stock. Bookseller Inventory # __0786883561

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Book Description Hyperion, 1998. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780786883561

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