Creativity in Public Relations (PR In Practice) - Softcover

GREEN, Andy

Softcover

ISBN 10: 0749456507 ISBN 13: 9780749456504

Publisher: Kogan Page, 2009

Synopsis

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five Is of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five Is of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of creativity , this third edition will help PR practitioners and general readers to get under the skin of the creative process and use it to greater effect in their work.

About this title

Review:

This book explores elements of the creative process and how it can be understood by public relations practitioners. --Book News Inc

Book Description:

Widely adopted on PR courses worldwide and also the CIPR diploma

Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures

Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations

About this edition

• Publisher: Kogan Page
• Publication date: 2009
• ISBN 10: 0749456507
• ISBN 13: 9780749456504
• Binding: Paperback
• Edition number: 4
• Number of pages: 272