Gonzo Marketing : Winning Through Worst Practices
Locke, Christopher
9780738207698
ISBN 13: 9780738207698
Publication Date: 2003
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Christopher Locke's guide promotes an effective method of marketing ideas undistorted by hype using the Internet. Gonzo Marketing provides a counter-intuitive, but highly pragmatic, approach to working in the new online marketplace.
Gonzo Marketing : Winning Through Worst Practices: Search Results
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 0738207691 / 0-7382-0769-1) Locke, Christopher Quantity Available: 19
Book Description: Perseus Books Group. Book Condition: New. Bookseller Inventory # pu0110n Bookseller & Payment Information | More Books from this Seller |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 0738207691 / 0-7382-0769-1) Locke, Christopher Quantity Available: 1
Book Description: Perseus Books Group, Cambridge, MA, 2002. Soft cover. Book Condition: New. No Jacket. First Softcover Edition. NEW - Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet - and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets" based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: Greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable style and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business - from the trading room floor to the boardroom - can afford to ignore. 243 pages including an index and notes. 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 002237 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (Paperback) (ISBN: 9780738207698) Locke, Christopher Quantity Available: 10
Book Description: The Perseus Books Group, United States, 2002. Paperback. Book Condition: New. New edition. 229 x 153 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty. A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore. Bookseller Inventory # APC9780738207698 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 0738207691 / 0-7382-0769-1) Locke, Christopher Quantity Available: 1
Book Description: Perseus Publishing, 2002. Paperback. Book Condition: Brand New. 8vo - over 7¾" - 9¾" tall. Paperback. Never read or open. May have a remainder mark. Remainder. Bookseller Inventory # 8BZ36B0014 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 0738207691 / 0-7382-0769-1) Locke, Christopher Quantity Available: 10
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 9780738207698) Locke, Christopher Quantity Available: > 20
Book Description: BASIC BOOKS, 2002. Paperback. Book Condition: New. New print on demand book. Shipped from US. Bookseller Inventory # IH-9780738207698 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 9780738207698) Locke, Christopher Quantity Available: > 20
Book Description: Paperback. Book Condition: New. This item is printed on demand. Bookseller Inventory # 1832159 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 9780738207698) Locke, Christopher Quantity Available: > 20
Book Description: BASIC BOOKS 01/05/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IQ-9780738207698 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 0738207691 / 0-7382-0769-1) Locke, Christopher Quantity Available: 1
Book Description: Basic Books (AZ), 2012. Paperback. Book Condition: New. 8.98 by 6 inches. (00256 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2002-11-01 00:00:00} [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF0738207691 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Gonzo Marketing: Winning Through Worst Practices (ISBN: 9780738207698) Locke, Christopher Quantity Available: > 20
Book Description: BASIC BOOKS 01/05/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IP-9780738207698 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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