Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.) - Softcover

9780714526157: Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
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This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

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About the Author:
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)
Synopsis:
Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.

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  • PublisherMarion Boyars
  • Publication date2010
  • ISBN 10 0714526150
  • ISBN 13 9780714526157
  • BindingPaperback
  • Number of pages180
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9780714526140: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)

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Publisher: Calder & Boyars, 1978
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