Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.) - Softcover

9780714526157: Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
View all copies of this ISBN edition:
 
 
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

"synopsis" may belong to another edition of this title.

About the Author:
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)
Synopsis:
Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.

"About this title" may belong to another edition of this title.

  • PublisherMarion Boyars
  • Publication date2010
  • ISBN 10 0714526150
  • ISBN 13 9780714526157
  • BindingPaperback
  • Number of pages180
  • Rating

Other Popular Editions of the Same Title

9780714526140: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)

Featured Edition

ISBN 10:  ISBN 13:  9780714526140
Publisher: Calder & Boyars, 1978
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Judith Williamson
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Softcover Quantity: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)

Book Description Condition: New. Brand New. Seller Inventory # 0714526150

More information about this seller | Contact seller

Buy New
£ 9.34
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Softcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0714526150-2-1

More information about this seller | Contact seller

Buy New
£ 12.58
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Softcover Quantity: 1
Seller:
Book Deals
(Tucson, AZ, U.S.A.)

Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0714526150-new

More information about this seller | Contact seller

Buy New
£ 12.59
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Soft Cover Quantity: 10
Seller:
booksXpress
(Bayonne, NJ, U.S.A.)

Book Description Soft Cover. Condition: new. Seller Inventory # 9780714526157

More information about this seller | Contact seller

Buy New
£ 13.47
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Softcover Quantity: 5
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)

Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780714526157

More information about this seller | Contact seller

Buy New
£ 10.92
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Softcover Quantity: 3
Seller:
Lucky's Textbooks
(Dallas, TX, U.S.A.)

Book Description Condition: New. Seller Inventory # ABLIING23Feb2416190128868

More information about this seller | Contact seller

Buy New
£ 12.32
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Judith Williamson,
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Trade Paperback Quantity: 1
Seller:
Hennessey + Ingalls
(Los Angeles, CA, U.S.A.)

Book Description Trade Paperback. Condition: New. How to read the hidden ideological messages in advertising, not merely to make us buy things to sustain the economic status quo but also to maintain and encourage the social conditions which make these things seem necessary. [culture][business]polit The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations. Seller Inventory # 20101005106047

More information about this seller | Contact seller

Buy New
£ 12.21
Convert currency

Add to Basket

Shipping: £ 5.15
Within U.S.A.
Destination, rates & speeds
Stock Image

Judith Williamson
ISBN 10: 0714526150 ISBN 13: 9780714526157
New paperback Quantity: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780714526157

More information about this seller | Contact seller

Buy New
£ 14.99
Convert currency

Add to Basket

Shipping: £ 4.50
From United Kingdom to U.S.A.
Destination, rates & speeds
Seller Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Softcover Quantity: 1
Seller:
eCampus
(Lexington, KY, U.S.A.)

Book Description Condition: New. Seller Inventory # N:9780714526157:ONHAND

More information about this seller | Contact seller

Buy New
£ 16.51
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Williamson, Judith
Published by Marion Boyars Publishers Ltd (1994)
ISBN 10: 0714526150 ISBN 13: 9780714526157
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0714526150

More information about this seller | Contact seller

Buy New
£ 18.19
Convert currency

Add to Basket

Shipping: £ 3.17
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book