Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.) - Hardcover

9780714526140: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
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This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

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About the Author:
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)

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  • PublisherCalder & Boyars
  • Publication date1978
  • ISBN 10 0714526142
  • ISBN 13 9780714526140
  • BindingHardcover
  • Number of pages180
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9780714526157: Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)

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ISBN 10:  ISBN 13:  9780714526157
Publisher: Marion Boyars, 2010
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Williamson, J.
Published by Calder & Boyars (1978)
ISBN 10: 0714526142 ISBN 13: 9780714526140
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0714526142. Seller Inventory # 9171811

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Williamson, Judith
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ISBN 10: 0714526142 ISBN 13: 9780714526140
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Book Description hardcover. Condition: GOOD. Dust Jacket Condition: ACCEPTABLE. PLEASE NOTE: This item comes from a smoker's apartment. 180 clean, unmarked, tight pages with light tanning; penciled price on upper front flyleaf; cover is clean and sturdy with some tanning on edges; dust jacket has tears on upper and lower back edges and an abrasion on fore-edge. Seller Inventory # 81989U

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Williamson, J.
Published by Marion Boyars (1978)
ISBN 10: 0714526142 ISBN 13: 9780714526140
Used Hardcover Quantity: 1
Seller:
Anybook.com
(Lincoln, United Kingdom)

Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0714526142. Seller Inventory # 9843882

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