Why We Buy : The Science of Shopping
Underhill, Paco
9780684849140
ISBN 13: 9780684849140
Publication Date: 2004
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Paco Underhill's Why We Buy amuses and instructs, and it will change forever the way you look at stores and at yourself. With clients ranging from McDonald's to Starbucks, Estee Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
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Why We Buy (ISBN: 9780684849140) Underhill, Paco Quantity Available: 1
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Why We Buy The Science of Shopping (ISBN: 0684849143 / 0-684-84914-3) Underhill, Paco Quantity Available: 4
Book Description: Simon & Schuster. Book Condition: New. pp. 256 Is there a method to our madness when it comes to shopping? In this witty, eye-opening report on our ever-evolving consumer culture, author and research company CEO Paco Underhill answers with a definitive "yes." Why We Buy is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers f. Bookseller Inventory # 7645931 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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