Naked Conversations : How Blogs Are Changing the Way Businesses Talk with Customers

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Bill Gates on Robert Scoble: "You are letting people have a sense of the people here. You're building a connection. People feel more a part of this. Maybe they'll tell us how we can better improve our products." "Scoble and Israel really understand the issues of corporate blogging well. They discuss why it's important for businesses of all sizes to engage in this new form of communication with their customers and of course, the danger of not participating." -Michael Gartenberg, Vice President & Research Director, Jupiter Research "Naked Conversations...covers the bases with real-world examples and insights for anyone who might have a stake in communicating, or conversing, in an era in which subjects can be exposed and laid bare at Internet scale, and participation and honesty rather than obfuscation and subterfuge hopefully prevail." -Dan Farber, Editor in Chief, ZDNET Whatever happened to honesty in business? That's what your clients and customers are asking, even if your company's integrity is above reproach. Because, for decades, corporations have talked at their customers and called it communication. Now comes the blog-and an opportunity for your company to talk with customers and let then talk back. Using more than fifty interviews with people at all levels in all types of businesses, these experts demonstrate in a fresh and thought-provoking way how blog can repair corporate image and rebuild lost trust. And they show you how to do it right. Can your organization afford not to blog? Read this book and then decide. "Biz Blogging...WORKS. It is of...MONUMENTAL IMPORTANCE" -From the Foreword by Tom Peters, author of In Search of Excellence

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