Naked Conversations : How Blogs Are Changing the Way Businesses Talk with Customers
Scoble, Robert; Israel, Shel
9780471747192
ISBN 13: 9780471747192
Publication Date: 2006
Your Satisfaction is Guaranteed:
Bill Gates on Robert Scoble: "You are letting people have a sense of the people here. You're building a connection. People feel more a part of this. Maybe they'll tell us how we can better improve our products." "Scoble and Israel really understand the issues of corporate blogging well. They discuss why it's important for businesses of all sizes to engage in this new form of communication with their customers and of course, the danger of not participating." -Michael Gartenberg, Vice President & Research Director, Jupiter Research "Naked Conversations...covers the bases with real-world examples and insights for anyone who might have a stake in communicating, or conversing, in an era in which subjects can be exposed and laid bare at Internet scale, and participation and honesty rather than obfuscation and subterfuge hopefully prevail." -Dan Farber, Editor in Chief, ZDNET Whatever happened to honesty in business? That's what your clients and customers are asking, even if your company's integrity is above reproach. Because, for decades, corporations have talked at their customers and called it communication. Now comes the blog-and an opportunity for your company to talk with customers and let then talk back. Using more than fifty interviews with people at all levels in all types of businesses, these experts demonstrate in a fresh and thought-provoking way how blog can repair corporate image and rebuild lost trust. And they show you how to do it right. Can your organization afford not to blog? Read this book and then decide. "Biz Blogging...WORKS. It is of...MONUMENTAL IMPORTANCE" -From the Foreword by Tom Peters, author of In Search of Excellence
Naked Conversations : How Blogs Are Changing the Way Businesses Talk with Customers: Search Results
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: > 20
Book Description: John Wiley and Sons. Book Condition: New. New, This item can not be shipped Internationl. Bookseller Inventory # 047174719X Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Cust. (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: 1
Book Description: Wiley, 2006. Hardcover. Book Condition: New. Hard cover First edition. New in new dust jacket. Glued binding. Paper over boards. With dust jacket. 251 p. Audience: General/trade. Brand New-Gift Quality In a plastic cover. Bookseller Inventory # 9229559167 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Cust. (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: 1
Book Description: Wiley, 2006. Hardcover. Book Condition: New. Hard cover First edition. New in new dust jacket. Glued binding. Paper over boards. With dust jacket. 251 p. Audience: General/trade. Brand New-Gift Quality In a plastic cover. Bookseller Inventory # 9724927097 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Blog Or Die: Why Businesses Should Blog And How To Do It Effectively (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: 10
Book Description: Book Condition: New. Bookseller Inventory # 3386622-n Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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International Edition
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: > 20
Book Description: Softcover. Book Condition: New. 1st ed. Brand New, Softcover International Edition. Cover Image & ISBN may differ from US edition but contents are same as US Edition. Printing in Black & White, in English language. Speedy shipping in 3-4 business days by USPS/UPS/DHL with free tracking sent to your email within 48 hours. No shipping to PO Box/APO/FPO address. Kindly provide day time phone number in order to ensure smooth delivery. 100% customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. In case of any queries with regards to purchase please feel free to e-mail us. Bookseller Inventory # GBD90126858 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardback) (ISBN: 9780471747192) Scoble, Robert; Israel, Shel Quantity Available: 10
Book Description: John Wiley and Sons Ltd, United States, 2006. Hardback. Book Condition: New. 236 x 158 mm. Brand New Book with Free Worldwide Delivery. From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: "Naked Conversations". According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways; blogging has changed the rules of communication and competition; you can launch an effective blogging strategy and the reasons why you should.Featuring a foreword by Tom Peters, this is a resource you and your business can't do without. Bookseller Inventory # AAH9780471747192 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Naked Conversations (ISBN: 9780471747192) Scoble, Robert; Israel, Shel Quantity Available: 2
Book Description: John Wiley and Sons, 2006. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780471747192 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: 1
Book Description: 2006. Hardcover. Book Condition: New. 161mm x 25mm x 236mm. 251 pages. 0.458. Bookseller Inventory # 9780471747192 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 9. |
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (ISBN: 9780471747192) Scoble, Robert; Israel, Shel Quantity Available: 1
Book Description: John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble, Shel Israel, From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: "Naked Conversations". According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways; blogging has changed the rules of communication and competition; you can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without. Bookseller Inventory # B9780471747192 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 10. |
International Edition
|
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (ISBN: 047174719X / 0-471-74719-X) Scoble, Robert; Israel, Shel Quantity Available: > 20
Book Description: Softcover. Book Condition: New. 1st ed. Brand New, Softcover International Edition. Cover Image & ISBN are maybe deferent from US edition but content are same as US Edition Printing in Black & White & Printing in English. Fast shipping with in 3-4 business days by USPS/UPS/DHL with free tracking sent to your email within 48 hours. No ship to PO Box/APO/FPO address. Kindly provide day time phone number in order to ensure smooth delivery. 100% customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. In case of any queries with regards to purchase please feel free to e-mail us. Bookseller Inventory # GBD895126858 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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