Research Methods for Business: A Skill-building Approach - Hardcover

9780471618898: Research Methods for Business: A Skill-building Approach
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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

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From the Back Cover:
Make Better Managerial Decisions Through Scientific Research! With the third edition, you′ll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you′ll learn the practical usefulness of business research to managers. And you′ll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
∗ A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e–mail, enterprise resource planning, video conferencing, data mining, and more.
∗ New Managerial Relevance sections are integrated throughout the text to provide a real–world perspective on how research is applied in actual business situations.
∗ The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
∗ Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
∗ Examples and projects throughout each chapter help build the essential skills for managerial success.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.
Synopsis:
Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.

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  • PublisherJohn Wiley & Sons
  • Publication date1992
  • ISBN 10 0471618896
  • ISBN 13 9780471618898
  • BindingHardcover
  • Edition number2
  • Number of pages448
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Other Popular Editions of the Same Title

9780471331667: Research Methods for Business: A Skills Building Approach, 3rd Ed

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ISBN 10:  ISBN 13:  9780471331667
Publisher: John Wiley & Sons, 1999
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  • 9780471376231: Research Methods in Business 3e – A Skill Building Approach + SPSS CD WSE

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