WIE Research Methods for Business: A Skill Building Approach - Hardcover
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.
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From the Back Cover:
Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up–to–date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real–life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods. The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes: A fully updated Instructor’s Guide Data sets PowerPoint lecture slides for each chapter Lecturers’ Testbank with multiple choice, true false, short answer and essay questions. Self–test quizzes SPSS tutorial videos for students
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- PublisherJohn Wiley & Sons
- Publication date2003
- ISBN 10 0471384488
- ISBN 13 9780471384489
- BindingHardcover
- Edition number4
- Number of pages464
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Research Methods for Business : A Skill Building Approach
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Research Methods for Business: A Skill Building Approach, 4th Edition Wie
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Research Methods for Business: A Skill-Building Approach (4th Edn)
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Research Methods for Business: A Skill-Building Approach (4th Edn)
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ISBN 10: 0471384488
ISBN 13: 9780471384489
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Research Methods for Business: A Skill-Building Approach (4th Edn)
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ISBN 13: 9780471384489
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