"synopsis" may belong to another edition of this title.
Praise for Gen BuY
"Technology, research, and psychographics combine to give us an excellent primer on the honesty and transparency needed to motivate and reach the Millennials. Yarrow and O'Donnell merge two streams of thinking to effectively build the case that Gen Yers are savvy to every tactic in the marketing equation. To bring them into our customer base, we must respect them every step of the way."
--Peter Stringham, chairman and CEO, Young & Rubicam Brands
"Thanks to extensive research, including one-on-one interviews, focus groups, and a national online survey, the authors offer an astute look at the motivations and influence of these powerful consumers. This enlightening book is a must-read for all who hope to keep their companies relevant and viable."
--Publishers Weekly
"Compelling and important reading, especially in today's economy. The headlines tell you the numbers. This book tells you how to make them better."
--Ben Stein, economist, actor, and New York Times columnist
"This book is a must-read for anyone who wants to appeal to the most powerful consumers of all time. Yarrow and O'Donnell capture the essence of a generation that, fortunately for retailers, really loves to shop!"
--Tracy Mullin, president and CEO, National Retail Federation
"Gen BuY unlocks the secrets of learning about and understanding the youth of America and their purchasing patterns. It's time well spent."
--Keith Crain, chairman, Crain Communications
"About this title" may belong to another edition of this title.
Shipping:
£ 2.12
Within U.S.A.
Book Description Condition: New. Seller Inventory # 5625661-n
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0470400919-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0470400919-new
Book Description Hardback or Cased Book. Condition: New. Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail 1.05. Book. Seller Inventory # BBS-9780470400913
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780470400913
Book Description Hardcover. Condition: new. This item is printed on demand. Seller Inventory # 9780470400913
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580219825
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0470400919
Book Description Condition: New. Seller Inventory # I-9780470400913
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780470400913