Research Methods for Business - Softcover
Business Research is a truth–seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective.
Research Methods for Business is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy–to–read style, with plenty of relevant real world examples.
Features:
- A new focus on qualitative methods with the inclusion of four new chapters
- European examples
- Practical illustrations of business research techniques with examples from Europe
- New cases at the end of each chapter based on business problems in Europe
- The addition of a new co–author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective
"synopsis" may belong to another edition of this title.
Review:
"[The book] provides a functional, introductory treatment of research methods useful in business contexts for a wide audience".
From the Back Cover:
"This book powerfully illustrates the connection between business research and better decision making. It clearly fills the need to develop business research skills for both advanced undergraduate and graduate students in business programmes."
—Xavier Mendoza, Dean, ESADE Business School
—Xavier Mendoza, Dean, ESADE Business School
Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia.
This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas.
Research Methods for Business includes:
- Applied examples for qualitative and quantitative approaches
- Practical illustrations of business research techniques
- Comprehensive coverage of ethics in business research
- A new continuing case in all chapters to illustrate application of concepts
- Data analysis boxes illustrating both Excel and SPSS
A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2007
- ISBN 10 0470034041
- ISBN 13 9780470034040
- BindingPaperback
- Number of pages466
- Rating
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Research Methods for Business
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ISBN 10: 0470034041
ISBN 13: 9780470034040
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Research Methods for Business
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Research Methods for Business
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780470034040. Seller Inventory # 9841041
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Research Methods for Business
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ISBN 13: 9780470034040
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780470034040. Seller Inventory # 9526823
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Research Methods for Business
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ISBN 13: 9780470034040
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Research Methods for Business
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(2007)
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ISBN 13: 9780470034040
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