Marketing the e-Business: An Introduction (Routledge eBusiness) - Softcover

9780415256018: Marketing the e-Business: An Introduction (Routledge eBusiness)
View all copies of this ISBN edition:
 
 

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

"synopsis" may belong to another edition of this title.

Review:
'Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.' - Dave Chaffey, Times Higher Education Supplement
Synopsis:
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.

"About this title" may belong to another edition of this title.

  • PublisherRoutledge
  • Publication date2002
  • ISBN 10 0415256011
  • ISBN 13 9780415256018
  • BindingPaperback
  • Edition number1
  • Number of pages368

Shipping: £ 4.50
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780415256001: Marketing the e-Business (Routledge eBusiness)

Featured Edition

ISBN 10:  ISBN 13:  9780415256001
Publisher: Routledge, 2002
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Dennis, Charles
ISBN 10: 0415256011 ISBN 13: 9780415256018
New paperback Quantity: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780415256018

More information about this seller | Contact seller

Buy New
£ 52.61
Convert currency

Add to Basket

Shipping: £ 4.50
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Dennis, Charles
Published by Routledge (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New Softcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.36. Seller Inventory # Q-0415256011

More information about this seller | Contact seller

Buy New
£ 54.77
Convert currency

Add to Basket

Shipping: £ 4.07
Within U.S.A.
Destination, rates & speeds
Stock Image

Charles Dennis
Published by Taylor & Francis Ltd (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New Paperback / softback Quantity: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415256018

More information about this seller | Contact seller

Buy New
£ 55.61
Convert currency

Add to Basket

Shipping: £ 8.95
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Charles Dennis
Published by Taylor and Francis (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New PAP Quantity: 14
Print on Demand
Seller:
PBShop.store US
(Wood Dale, IL, U.S.A.)

Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780415256018

More information about this seller | Contact seller

Buy New
£ 65.24
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Charles Dennis
Published by Routledge (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New Softcover Quantity: 14
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)

Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415256018_lsuk

More information about this seller | Contact seller

Buy New
£ 58.26
Convert currency

Add to Basket

Shipping: £ 9.98
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Dennis, Charles
Published by Routledge 2002-09 (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New PF Quantity: 10
Seller:
Chiron Media
(Wallingford, United Kingdom)

Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9780415256018

More information about this seller | Contact seller

Buy New
£ 54.13
Convert currency

Add to Basket

Shipping: £ 14.99
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Dennis, Charles (Author)/ Harris, Lisa (Author)
Published by Routledge (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New Paperback Quantity: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Paperback. Condition: Brand New. 1st edition. 240 pages. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # __0415256011

More information about this seller | Contact seller

Buy New
£ 61.26
Convert currency

Add to Basket

Shipping: £ 10
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Charles Dennis
Published by Taylor & Francis Ltd (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New Paperback / softback Quantity: 5
Print on Demand
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780415256018

More information about this seller | Contact seller

Buy New
£ 63.76
Convert currency

Add to Basket

Shipping: £ 8.95
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Dennis, Charles
Published by Routledge (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New Softcover Quantity: > 20
Seller:
Lucky's Textbooks
(Dallas, TX, U.S.A.)

Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580187219

More information about this seller | Contact seller

Buy New
£ 69.82
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Charles Dennis
Published by Taylor and Francis (2002)
ISBN 10: 0415256011 ISBN 13: 9780415256018
New PAP Quantity: 14
Print on Demand
Seller:
PBShop.store UK
(Fairford, GLOS, United Kingdom)

Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780415256018

More information about this seller | Contact seller

Buy New
£ 59.44
Convert currency

Add to Basket

Shipping: £ 25
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book