Exploring Marketing Research

Zikmund, William G.

9780324181487

ISBN 10: 0324181485 / 0-324-18148-5
ISBN 13: 9780324181487

Publication Date: 2002
Binding: Hardcover
Editorial Reviews:
Synopsis:

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.


 
BookHints: Book Lovers Recommend...
LibraryThing

BookHints provided by:

Marketing Metrics : 50+ Metrics Every Executive Should Master Marketing Metrics : 50+ Metrics Every Executive Should Master
Farris, Paul; Bendle, Neil; Pfeifer, Phillip E.; Reibstein, David J.


Exploring Marketing Research: Search Results

1. Exploring Marketing Research With Infotrac (ISBN: 9780324181487)
Zikmund, William G.
ISBN 10: 0324181485
ISBN 13: 9780324181487
Bookseller: Castle Rock (Las Vegas, NV, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97803241814871.0

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: £ 15.02
Convert Currency
Shipping: £ 2.65
Within U.S.A.
2. International Edition
International Edition
Exploring Marketing Research (ISBN: 0324181485 / 0-324-18148-5)
Zikmund, William G.
ISBN 10: 0324181485
ISBN 13: 9780324181487
Bookseller: William Bookstore (New Delhi, ND, India)
Bookseller Rating: 4-star rating
Quantity Available: > 20

Book Description: Hardcover. Book Condition: Brand New. 8th edition. Brand New. Softcover Black & White International Edition. Cover Image & ISBN may differ but contents are exactly the same as US edition. Delivery time 5-7 business days. All textbooks supplied are in English Language. We are experience booksellers and have thousands of satisfied customers across the globe. Offer books at cheaper price and special discounts to resellers or on group orders. Your satisfaction, our business. 768p. Bookseller Inventory # WB-1289895

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: £ 8.16
Convert Currency
Shipping: £ 14.50
From India to U.S.A.
3. Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac) (ISBN: 0324181485 / 0-324-18148-5)
Zikmund, William G.
ISBN 10: 0324181485
ISBN 13: 9780324181487
Bookseller: CambridgeBookstore.com (Belmont, MA, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: South-Western College Pub. Hardcover. Book Condition: New. 0324181485 Brand New ~ possibly slightest shelf-wear ~ We Ship in 24 Hours, answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # SKU1096955

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: £ 30.62
Convert Currency
Shipping: £ 2.63
Within U.S.A.
4. Exploring Marketing Research (ISBN: 0324181485 / 0-324-18148-5)
Zikmund, William G.
ISBN 10: 0324181485
ISBN 13: 9780324181487
Bookseller: Supernew USA (Bangkok, ., Thailand)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: Cengage South-Western. Book Condition: Brand New. 0324181485 t BRAND NEW BOOK + CD + INFO TRAC ! 8th EDITION ! FEEL FREE TO MAKE ANY INQUIRY BEFORE BUYING !. Bookseller Inventory # 502706

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: £ 54.10
Convert Currency
Shipping: £ 6.65
From Thailand to U.S.A.
5. Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac) (ISBN: 0324181485 / 0-324-18148-5)
Zikmund, William G.
ISBN 10: 0324181485
ISBN 13: 9780324181487
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 3

Book Description: South-Western College Pub, 2002. Hardcover. Book Condition: New. Brand New. Never Used. Ships Fast. Expedite Shipping Available. Bookseller Inventory # EDLPX0053612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: £ 122.57
Convert Currency
Shipping: £ 3.99
Within U.S.A.
View All Listings for this Book