Exploring Marketing Research
Zikmund, William G.
9780324181487
ISBN 13: 9780324181487
Publication Date: 2002
Your Satisfaction is Guaranteed:
Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
Exploring Marketing Research: Search Results
| 1. |
Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac) (ISBN: 0324181485 / 0-324-18148-5) Zikmund, William G. Quantity Available: 1
Book Description: South-Western College Pub. Hardcover. Book Condition: New. 0324181485 Brand new. Cannot guarantee the availability of CD/DVD/Access codes even if the title or package description states so, unless expressly comfirmed by us. Bookseller Inventory # HML23000037 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 2. |
Exploring Marketing Research With Infotrac (ISBN: 9780324181487) Zikmund, William G. Quantity Available: 1
Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed And shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97803241814871.0 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.













