The market-leading text for E-commerce.
This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Soiling on the side. Edition 2009. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-875-074
Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. Seller Inventory # bk0273779354xvz189zvxgdd
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005787301
Book Description Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR007071996
Book Description Condition: Good. Good condition international edition textbook. Seller Inventory # 00021516814
Book Description Taschenbuch. Condition: Gebraucht. Gebraucht - Sehr gut Sehr gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters sehr gut. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. -For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and 'Insight on' cases are new or updated. 912 pp. Englisch. Seller Inventory # 40704
Book Description Taschenbuch. Condition: Gut. 912 Seiten; 9780273779353.3 Sprache: Englisch Gewicht in Gramm: 1272. Seller Inventory # 268876