Research Methods in Business Studies: A Practical Guide - Softcover

9780273651109: Research Methods in Business Studies: A Practical Guide
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The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project.  Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

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About the Author:

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

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Other Popular Editions of the Same Title

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