International Marketing
Cateora, Philip R.; Graham, John
9780256259827
ISBN 13: 9780256259827
Publication Date: 1999
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The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
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International Marketing (ISBN: 9780256259827) Cateora, Philip R.; Graham, John Quantity Available: 1
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International Marketing (ISBN: 0256259828 / 0-256-25982-8) Cateora, Philip R.; Graham, John Quantity Available: 2
Book Description: McGraw-Hill-Irwin, 1998. Cloth Bound. Book Condition: New. Dust Jacket Condition: New. N/A. Bookseller Inventory # 0256259828_New Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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International Marketing (ISBN: 0256259828 / 0-256-25982-8) Cateora, Philip R.; Graham, John Quantity Available: 9
Book Description: Richard D Irwin, 1998. Hardcover. Book Condition: New. Brand New! US Edition. 100% Satisfaction Guaranteed. Bookseller Inventory # LB201210952 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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