Big Business Blunders : Mistakes in Multinational Marketing
Ricks, David A.
9780256028508
ISBN 10: 0256028508 / 0-256-02850-8
ISBN 13: 9780256028508
Publication Date: 1991
ISBN 13: 9780256028508
Publication Date: 1991
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Big Business Blunders: Mistakes in Multinational Marketing (Irwin series in marketing) (ISBN: 0256028508 / 0-256-02850-8) Ricks, David A. Quantity Available: 1
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