Big Business Blunders : Mistakes in Multinational Marketing

Ricks, David A.

9780256028508

ISBN 10: 0256028508 / 0-256-02850-8
ISBN 13: 9780256028508

Publication Date: 1991

 

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Big Business Blunders Mistakes in Multinational Marketing (ISBN: 9780256028508)
Ricks, David A.
ISBN 10: 0256028508
ISBN 13: 9780256028508
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Big Business Blunders: Mistakes in Multinational Marketing (Irwin series in marketing) (ISBN: 0256028508 / 0-256-02850-8)
Ricks, David A.
ISBN 10: 0256028508
ISBN 13: 9780256028508
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