Media Ethics: Cases and Moral Reasoning - Softcover
Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.
This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
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About the Author:
Clifford G. Christians, University of Illinois
Mark Fackler, Calvin College
Kathy Brittain Richardson, Berry College
Peggy J. Kreshel, University of Georgia
Robert H. Woods
Mark Fackler, Calvin College
Kathy Brittain Richardson, Berry College
Peggy J. Kreshel, University of Georgia
Robert H. Woods
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2011
- ISBN 10 0205029043
- ISBN 13 9780205029044
- BindingPaperback
- Number of pages336
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