Marketing: An Introduction - Softcover
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy.
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- PublisherPearson
- Publication date2012
- ISBN 10 0132744031
- ISBN 13 9780132744034
- BindingPaperback
- Number of pages672
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Marketing: An Introduction (11th Edition)
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