ISBN: 9780131871526
Strategic Marketing Problems : Cases and Comments
Kerin, Roger A.; Petersen, Robert A.
ISBN 10: 0131871528 / 0-13-187152-8ISBN 13: 9780131871526
Publication Date: 2006
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Contents Preface CHAPTER 1: Foundations of Strategic Marketing Management Appendix: A Sample Marketing Plan CHAPTER 2: Financial Aspects of Marketing Management CHAPTER 3: Marketing Decision Making And Case Analysis CHAPTER 4: Opportunity Analysis, Market Segmentation and Market Targeting Toucon Collections, Inc. Roger A. Kerin and Robert A. Peterson Zenith Pet Foods Roger A. Kerin Shoes for Moos, Inc. Kenneth G. Hardy and Herb MacKenzie Jonesmiddot;Blair Company Roger A. Kerin Duncan Industries: Opportunities in the European Union Gordon H. G. McDougall Frito-Layreg; Dips Roger A. Kerin and Jeanne Bertels South Delaware Coors, Inc. James E. Nelson and Eric J. Karson CHAPTER 5: Product and Service Strategy And Brand Management Dr Pepper/Seven Up, Inc.: Squirtreg; Brand Roger A. Kerin Zoeuml;con Corporation: Insect Growth Regulators Roger A. Kerin and Larry Smith Skin-Tique Corporation Roger A. Kerin Peace Memorial Hospital: Downtown Health Clinic Roger A. Kerin Procter & Gamble, Inc.: Scope Gordon H. G. McDougall and Franklin Ramsoomair Qingdao Haier Ltd.: Considering the Maytag Acquisition Roger A. Kerin Frito Lay Company: Cracker Jack Roger A. Kerin CHAPTER 6: Integrated Marketing Communication Strategy and Management Crestfield Furniture Industries, Inc. (A) Roger A. Kerin Crestfield Furniture Industries, Inc. (B) Roger A. Kerin Cadbury Beverages, Inc.: CRUSHreg; Brand Roger A. Kerin Amber Inn & Suites, Inc. Roger A. Kerin Drypers Corporation: National Television Advertising Campaign Roger A. Kerin Craft Marine Corporation Roger A. Kerin and Robert A. Peterson Godiva Europe Jean-Jacques Lambin CHAPTER 7: Marketing Channel Strategy And Management Hawaiian Punch Roger A. Kerin Glofish William H. Cunningham and John Silby Butler Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity Roger A.
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Strategic Marketing Problems: Cases and Comments (11th Edition) (ISBN: 0131871528 / 0-13-187152-8) Kerin, Roger A.; Petersen, Robert A. |
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Strategic Marketing Problems : Cases and Comments (ISBN: 0131871528 / 0-13-187152-8) Kerin, Roger A.; Petersen, Robert A. |
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Book Description: Prentice Hall. Soft cover. Book Condition: New. 11TH EDITION. 0131871528 STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS KERIN 11TH EDITION INTERNATIONAL EDITION ISBN 0131871528.978-0131871526 Soft cover/ Paperback book cover binding. Brand New Book/ Not Used. Exact same book contents. It is in English. Different book cover design/image/colors. Different ISBN number printed on book cover. The words //International Edition - Not For Sales in USA and Canada// sales disclaimer wordings printed on book cover. Do not ship to PO box/APO addresses. FedEx shipment. Ship within 48 business hours. Estimated shipment time frame is 2 to 7 business. Daytime phone number needed to avoid delivery delay. The stock photo is NOT the photo of the book we are selling. Read before buying, do not assume, email us if you have questions. Blue colored printing on white pages. Extras: Nil Book Only 2DYB4990IE9780132335713. Bookseller Inventory # BAB-1111142 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall, 2006. Hardcover. Book Condition: New. 11th. 221mm x 34mm x 277mm. This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. 722 pages. Bookseller Inventory # S1407628 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall, 2006. Hardcover. Book Condition: New. 11th. 221mm x 34mm x 277mm. This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. 722 pages. Bookseller Inventory # S1407628 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Strategic Marketing Problems: Cases and Comments (11th Edition) (ISBN: 0131871528 / 0-13-187152-8) Kerin, Roger A.; Petersen, Robert A. |
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