Marketing - Hardcover

Mello, John; Hunt, Shane

Hardcover

ISBN 10: 0077861094 ISBN 13: 9780077861094

Publisher: McGraw-Hill Education, 2014

Synopsis

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

About this title

About the Author:

Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University where he was a AMA Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year, and the 2015 Honors Professor of the Year at Arkansas State University. Shane's research has appeared in the Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is also the co-author of McGraw-Hill's new Principles of Marketing textbook that is being used by students across the country. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives. Shane is now the Dean of the College of Business and Professor of Marketing at Arkansas State University and lives in Jonesboro, ARK with his wife Jenifer and their two children, Andrew and Sarah.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2014
• ISBN 10: 0077861094
• ISBN 13: 9780077861094
• Binding: Hardcover
• Number of pages: 496