Principles of Services Marketing - Softcover

Palmer, Adrian

Softcover

ISBN 10: 0077129512 ISBN 13: 9780077129514

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2011

Synopsis

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

About this title

From the Publisher:

New colour text design improves the presentation and navigation of material for students

About the Author:

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2011
• ISBN 10: 0077129512
• ISBN 13: 9780077129514
• Binding: Paperback
• Edition number: 6
• Number of pages: 542