Principles of Services Marketing - Softcover
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.
"synopsis" may belong to another edition of this title.
From the Publisher:
New colour text design improves the presentation and navigation of material for students
Synopsis:
"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2007
- ISBN 10 0077116275
- ISBN 13 9780077116279
- BindingPaperback
- Edition number5
- Number of pages624
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Principles of Services Marketing
Published by
McGraw-Hill Higher Education 01/12/2007
(2007)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077116279
Buy Used
£ 3.29
Convert currency
Stock Image
Principles of Services Marketing
Published by
McGraw-Hill Higher Education
(2007)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL4432749
Buy Used
£ 2.12
Convert currency
Stock Image
Principles of Services Marketing
Published by
McGraw-Hill Higher Education
(2007)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL9009804
Buy Used
£ 2.12
Convert currency
Stock Image
Principles of Services Marketing
Published by
McGraw-Hill Higher Education 01/12/2007
(2007)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077116279
Buy Used
£ 3.29
Convert currency
Stock Image
Principles of Services Marketing
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2008)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780077116279. Seller Inventory # 8489899
Buy Used
£ 2.50
Convert currency
Stock Image
Principles of Services Marketing
Published by
the McGraw-Hill Companies
(2008)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780077116279. Seller Inventory # 9872461
Buy Used
£ 2.50
Convert currency
Stock Image
Principles of Services Marketing
Published by
McGraw-Hill Education - Europe
(2007)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. . paperback. Good clean copy with some minor shelf wear. . . . . Books ship from the US and Ireland. Seller Inventory # KRA0003651
Buy Used
£ 16.81
Convert currency
Stock Image
Principles of Services Marketing
Published by
McGraw-Hill Education - Europe
(2007)
ISBN 10: 0077116275
ISBN 13: 9780077116279
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. . paperback. Good clean copy with some minor shelf wear. . . . . Seller Inventory # KRA0003651
Buy Used
£ 18.99
Convert currency