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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by McGraw-Hill Education; 3Rev Ed edition

ISBN 10: 0077097483 ISBN 13: 9780077097486

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Item Description: McGraw-Hill Education; 3Rev Ed edition. Paperback. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Oversease Warehouse ( uae warehouse or iran warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0077097483--91

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Principles of Services Marketing.: PALMER, Adrian

PALMER, Adrian

Published by McGraw Hill (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw Hill, 2014. Paperback. Book Condition: New. Seventh Revised Edition. A brand new book. Bookseller Inventory # 4003238

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Principles of Services Marketing (7th Revised edition): Adrian Palmer

Adrian Palmer

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Principles of Services Marketing (7th Revised edition), Adrian Palmer, Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; 'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; 'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice; 'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # B9780077152345

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Principles of Services Marketing (Paperback): Professor Adrian Palmer

Professor Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 104 x 78 mm. Language: English Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # KNV9780077152345

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Principles of Services Marketing (Paperback): Professor Adrian Palmer

Professor Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 104 x 78 mm. Language: English Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # KNV9780077152345

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Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Higher Education, 2014. Book Condition: New. book. Bookseller Inventory # ria9780077152345_rkm

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Principles of Services Marketing: Palmer Adrian

Palmer Adrian

Published by The McGraw-Hill Company

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: The McGraw-Hill Company. Book Condition: New. pp. 448. Bookseller Inventory # 58139468

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Higher Education, 2014. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780077152345

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw-Hill Education - Europe

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . from our Bookshop. Bookseller Inventory # V9780077152345

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Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

Published by McGraw-Hill Professional (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw-Hill Professional, 2004. Soft Cover. Book Condition: NEW. Dust Jacket Condition: NEW. 4th. Bookseller Inventory # 0077107942_N

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Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # NEW_USAND-3879

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Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-010412-140222

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Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB140222

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Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # NEW_20150609-3879

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International Edition
International Edition

Professor Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. | 1. What is services marketing? 2. Services systems 3. Managing the customer experience 4. Making services accessible to consumers 5. Relationships, partnerships and networks 6. Understanding services buyer behavior 7. Innovation and new service development 8. Developing service brands 9. Service quality 10. Engaging employees in service delivery 11. The pricing of services 12. Yield management: matching capacity with demand 13. Managing communications 14. Globalized services marketing | Format: Paperback | Language/Sprache: english | 974 gr | 259x196x28 mm | 554 pp. Bookseller Inventory # K9780077152345

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw Hill Higher Education (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0077107942

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PRINCIPLES OF SERVICES MARKETING: PALMER, ADRIAN

PALMER, ADRIAN

Published by MCGRAW-HILL, MADRID (2014)

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Item Description: MCGRAW-HILL, MADRID, 2014. Rústica. Book Condition: Nuevo. Dust Jacket Condition: Nuevo. 1. LIBRO. Bookseller Inventory # 836781

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw-Hill Inc.,US (2000)

ISBN 10: 0077097483 ISBN 13: 9780077097486

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

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Item Description: 2014. Book Condition: New. 7th Revised edition. 198mm x 263mm x 24mm. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw-Hill Education - Europe

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077152345

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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From: Book Deals (Lewiston, NY, U.S.A.)

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0077077466

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Principles of Services Marketing: Adrian Palmer

Adrian Palmer

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800770774641.0

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Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

New Paperback

Quantity Available: 1

From: Irish Booksellers (Rumford, ME, U.S.A.)

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 0077077466

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