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Adrian Palmer

Published by McGraw-Hill Education; 3Rev Ed edition

ISBN 10: 0077097483 ISBN 13: 9780077097486

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Item Description: McGraw-Hill Education; 3Rev Ed edition. Paperback. Book Condition: New. Brand New , Dispatched from UK Warehouse If Not Available in the UK Warehouse it will Dispatched from Our UAE (Dubai) Warehouse or Iran Warehouse , without any changes in Shipping Rates. Bookseller Inventory # 0077097483--91

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Adrian Palmer

Published by McGraw-Hill Publishing Co. (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: McGraw-Hill Publishing Co., 1994. Paperback. Book Condition: Brand New. 360 pages. In Stock. Bookseller Inventory # zk0077077466

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Adrian Palmer

Published by McGraw-Hill Education - Europe (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, 2014. Paperback. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780077152345

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Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 261 x 195 mm. Language: English Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # KNV9780077152345

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Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 261 x 195 mm. Language: English Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # KNV9780077152345

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Adrian Palmer

Published by McGraw-Hill Education - Europe McGraw Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe McGraw Hill Higher Education, 2014. paperback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding paperback Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters. Bookseller Inventory # 0077152344

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Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Higher Education, 2014. Paperback. Book Condition: New. New and in stock. Book. Bookseller Inventory # 0077152344

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Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Book Condition: New. 7th Revised edition. 198mm x 263mm x 24mm. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-pro.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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Palmer, Adrian

Published by McGraw Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw Hill Higher Education, 2014. Book Condition: New. book. Bookseller Inventory # ria9780077152345_rkm

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Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Paperback. Book Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of s. book. Bookseller Inventory # ria9780077152345_rkm1

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Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Higher Education, 2014. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780077152345

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Palmer, Adrian

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. 2014. 7th Revised edition. Paperback. . . . . . Bookseller Inventory # V9780077152345

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Palmer, Adrian

Published by McGraw Hill Higher Education

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0077107942 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # NGS-FHD-0885

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Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: Book Condition: Brand new. Brand new, ship by DHL/FedEx within 24 hours. Bookseller Inventory # ABEES17880

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Adrian Palmer ,

Published by McGraw-Hill Professional (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw-Hill Professional, 2004. Soft Cover. Book Condition: NEW. Dust Jacket Condition: NEW. 4th. Bookseller Inventory # 0077107942_N

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Adrian Palmer

Published by Mcgraw Hill Book Co Ltd

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077077466

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Palmer, Adrian

Published by McGraw Hill Higher Education

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0077107942 Brand New Book In Bubble Wrap Packing .We Ship to Worldwide.We don't ship to PO Box address. Bookseller Inventory # ###$$$-MTS-**-2068

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Palmer, Adrian

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0077077466

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Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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From: Buchhandlung - Bides GbR (Dresden, Germany)

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Palmer, Adrian

Published by McGraw Hill Higher Education

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0077107942 Brand New Ship Promptly.Please allow 8 to 14 Business Days to deliver you the book.We Ship via Dhl,FedEx,Ups,USPS.Customer Satisfaction Guaranteed. Bookseller Inventory. Bookseller Inventory # FBI#BDD#E15630

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Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. | 1. What is services marketing? 2. Services systems 3. Managing the customer experience 4. Making services accessible to consumers 5. Relationships, partnerships and networks 6. Understanding services buyer behavior 7. Innovation and new service development 8. Developing service brands 9. Service quality 10. Engaging employees in service delivery 11. The pricing of services 12. Yield management: matching capacity with demand 13. Managing communications 14. Globalized services marketing | Format: Paperback | Language/Sprache: english | 974 gr | 259x196x28 mm | 554 pp. Bookseller Inventory # K9780077152345

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Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Book Condition: New. 7th Revised edition. 198mm x 263mm x 24mm. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public s.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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Palmer, Adrian

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. 2014. 7th Revised edition. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077152345

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Palmer, Adrian

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-66-4172004

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Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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From: Grand Eagle Retail (Romulus, MI, U.S.A.)

Bookseller Rating: 3-star rating

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Item Description: 2014. Book Condition: New. 7th Revised edition. 198mm x 263mm x 24mm. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and n.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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