Results (1 - 30) of 30
Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by McGraw-Hill Education; 3Rev Ed edition

ISBN 10: 0077097483 ISBN 13: 9780077097486

New Paperback

Quantity Available: 1

From: New Book Sale (London, United Kingdom)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 9.90
Convert Currency
Shipping: £ 12
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Education; 3Rev Ed edition. Paperback. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Oversease Warehouse ( uae warehouse or iran warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0077097483--91

More Information About This Seller | Ask Bookseller a Question 1.

Principles of Services Marketing (7th Revised edition): Adrian Palmer

Adrian Palmer

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: > 20

From: THE SAINT BOOKSTORE (Southport, United Kingdom)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 47.52
Convert Currency
Shipping: £ 5.94
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Principles of Services Marketing (7th Revised edition), Adrian Palmer, Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; 'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; 'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice; 'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # B9780077152345

More Information About This Seller | Ask Bookseller a Question 2.

Principles of Services Marketing (Paperback): Professor Adrian Palmer

Professor Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: 1

From: The Book Depository (London, United Kingdom)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 48.22
Convert Currency
Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 264 x 198 mm. Language: English Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # LIB9780077152345

More Information About This Seller | Ask Bookseller a Question 3.

Principles of Services Marketing (Paperback): Professor Adrian Palmer

Professor Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: 1

From: The Book Depository US (London, United Kingdom)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 50.14
Convert Currency
Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 264 x 198 mm. Language: English Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # LIB9780077152345

More Information About This Seller | Ask Bookseller a Question 4.

Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Softcover

Quantity Available: 3

From: Ria Christie Collections (Uxbridge, United Kingdom)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 55.44
Convert Currency
Shipping: £ 3.99
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Higher Education, 2014. Book Condition: New. book. Bookseller Inventory # ria9780077152345_rkm

More Information About This Seller | Ask Bookseller a Question 5.

Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: 3

From: Green Books (Wicklow, Ireland)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 53.39
Convert Currency
Shipping: £ 3.88
From Ireland to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Higher Education, 2014. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780077152345

More Information About This Seller | Ask Bookseller a Question 6.

International Edition
International Edition

Professor Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

New

Quantity Available: 1

From: Super textbook online (Houston, TX, U.S.A.)

Bookseller Rating: 5-star rating

International Edition
Add Book to Shopping Basket
Price: £ 16.69
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Book Condition: New. International Edition Book In Mint condition. Shipping with Trackable Method. Bookseller Inventory # 0077152344-TOS

More Information About This Seller | Ask Bookseller a Question 7.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

New Paperback

Quantity Available: 1

From: ExtremelyReliable (RICHMOND, TX, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 33.62
Convert Currency
Shipping: £ 2.75
Within U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077077466

More Information About This Seller | Ask Bookseller a Question 8.

Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

New Softcover

Quantity Available: 1

From: Book Deals (Lewiston, NY, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 36.43
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw Hill Book Co Ltd, 1994. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0077077466

More Information About This Seller | Ask Bookseller a Question 9.

Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

Published by McGraw-Hill Professional (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

New Soft Cover

Quantity Available: 10

From: Delhi Book Store (new delhi, Del, India)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 38.30
Convert Currency
Shipping: £ 3.11
From India to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Professional, 2004. Soft Cover. Book Condition: NEW. Dust Jacket Condition: NEW. 4th. Bookseller Inventory # 0077107942_N

More Information About This Seller | Ask Bookseller a Question 10.

Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

New

Quantity Available: 2

From: EBOOKSTORE2010 (New Delhi, ND, India)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 44.50
Convert Currency
Shipping: FREE
From India to U.S.A.

Destination, Rates & Speeds

Item Description: Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB140222

More Information About This Seller | Ask Bookseller a Question 11.

Principles Of Services Marketing: Adrian Palmer ,

Adrian Palmer ,

ISBN 10: 0077107942 ISBN 13: 9780077107949

New

Quantity Available: 2

From: Bookshub (Karol Bagh, India)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 44.68
Convert Currency
Shipping: FREE
From India to U.S.A.

Destination, Rates & Speeds

Item Description: Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-010412-140222

More Information About This Seller | Ask Bookseller a Question 12.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Taschenbuch

Quantity Available: 2

Add Book to Shopping Basket
Price: £ 54.09
Convert Currency
Shipping: £ 9.32
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 13.

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Taschenbuch

Quantity Available: 2

From: AHA-BUCH GmbH (Einbeck, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 54.09
Convert Currency
Shipping: £ 12.04
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 14.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Taschenbuch

Quantity Available: 1

From: sparbuchladen (Göttingen, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 53.85
Convert Currency
Shipping: £ 18.64
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 15.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Taschenbuch

Quantity Available: 1

From: Rheinberg-Buch (Bergisch Gladbach, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 54.09
Convert Currency
Shipping: £ 13.31
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 16.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Taschenbuch

Quantity Available: 1

From: Agrios-Buch (Bergisch Gladbach, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 54.09
Convert Currency
Shipping: £ 13.31
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 17.

PRINCIPLES OF SERVICES MARKETING: PALMER, ADRIAN

PALMER, ADRIAN

Published by MCGRAW-HILL, MADRID (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Rústica

Quantity Available: 1

From: OMM Campus Libros (Madrid, MADRI, Spain)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 58.59
Convert Currency
Shipping: £ 14.37
From Spain to U.S.A.

Destination, Rates & Speeds

Item Description: MCGRAW-HILL, MADRID, 2014. Rústica. Book Condition: Nuevo. Dust Jacket Condition: Nuevo. 1. LIBRO. Bookseller Inventory # 836781

More Information About This Seller | Ask Bookseller a Question 18.

Principles of Services Marketing: Palmer, Professor Adrian

Palmer, Professor Adrian

Published by McGraw Hill Higher Education

ISBN 10: 0077107942 ISBN 13: 9780077107949

New PAPERBACK

Quantity Available: 5

From: SBA (New York, NY, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 58.01
Convert Currency
Shipping: £ 3.10
Within U.S.A.

Destination, Rates & Speeds

Item Description: McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0077107942 Brand New Ship Promptly.Please allow 8 to 14 Business Days to deliver you the book.We Ship via Dhl,FedEx,Ups,USPS.Customer Satisfaction Guaranteed. Bookseller Inventory. Bookseller Inventory # FIC$DDD$E23665

More Information About This Seller | Ask Bookseller a Question 19.

Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

New

Quantity Available: 1

Add Book to Shopping Basket
Price: £ 59.65
Convert Currency
Shipping: £ 4.66
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. | 1. What is services marketing? 2. Services systems 3. Managing the customer experience 4. Making services accessible to consumers 5. Relationships, partnerships and networks 6. Understanding services buyer behavior 7. Innovation and new service development 8. Developing service brands 9. Service quality 10. Engaging employees in service delivery 11. The pricing of services 12. Yield management: matching capacity with demand 13. Managing communications 14. Globalized services marketing | Format: Paperback | Language/Sprache: english | 974 gr | 259x196x28 mm | 554 pp. Bookseller Inventory # K9780077152345

More Information About This Seller | Ask Bookseller a Question 20.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Taschenbuch

Quantity Available: 1

From: Buchhandlung - Bides GbR (Dresden, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 61.23
Convert Currency
Shipping: £ 19.34
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 21.

Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw Hill Higher Education (2011)

ISBN 10: 0077129512 ISBN 13: 9780077129514

New Paperback

Quantity Available: 1

From: ExtremelyReliable (RICHMOND, TX, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 66.28
Convert Currency
Shipping: £ 2.75
Within U.S.A.

Destination, Rates & Speeds

Item Description: McGraw Hill Higher Education, 2011. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077129512

More Information About This Seller | Ask Bookseller a Question 22.

Principles of Services Marketing (Paperback): Adrian Palmer

Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: 1

From: AussieBookSeller (Artarmon, NSW, Australia)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 68.51
Convert Currency
Shipping: £ 19.28
From Australia to U.S.A.

Destination, Rates & Speeds

Item Description: 2014. Paperback. Book Condition: New. 7th Revised edition. 198mm x 263mm x 24mm. Paperback. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting s.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 23.

Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw Hill Higher Education (2011)

ISBN 10: 0077129512 ISBN 13: 9780077129514

New Paperback

Quantity Available: 1

From: Irish Booksellers (Rumford, ME, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 73.01
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: McGraw Hill Higher Education, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # 0077129512

More Information About This Seller | Ask Bookseller a Question 24.

Principles of Services Marketing (Paperback): Adrian Palmer

Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: 1

From: Grand Eagle Retail (Wilmington, DE, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 73.73
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: 2014. Paperback. Book Condition: New. 7th Revised edition. 198mm x 263mm x 24mm. Paperback. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

More Information About This Seller | Ask Bookseller a Question 25.

Principles of Services Marketing: Palmer, Adrian

Palmer, Adrian

Published by McGraw-Hill Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

New Paperback

Quantity Available: 2

From: Media Mall (Fyshwick, ACT, Australia)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 74.04
Convert Currency
Shipping: £ 9.57
From Australia to U.S.A.

Destination, Rates & Speeds

Item Description: McGraw-Hill Education, 2014. Paperback. Book Condition: New. 19.56 x 25.91 cm. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-60447940

More Information About This Seller | Ask Bookseller a Question 26.

Principles of Services Marketing: Adrian Palmer

Adrian Palmer

ISBN 10: 0077077466 ISBN 13: 9780077077464

New

Quantity Available: 1

From: Castle Rock (Pittsford, NY, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 76.19
Convert Currency
Shipping: £ 2.75
Within U.S.A.

Destination, Rates & Speeds

Item Description: Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800770774641.0

More Information About This Seller | Ask Bookseller a Question 27.

Services Marketing: Principles and Practice: Adrian Palmer, Catherine

Adrian Palmer, Catherine Cole

Published by Prentice Hall College Div (1995)

ISBN 10: 0023905638 ISBN 13: 9780023905636

New Hardcover

Quantity Available: 1

From: ExtremelyReliable (RICHMOND, TX, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 88.47
Convert Currency
Shipping: £ 2.75
Within U.S.A.

Destination, Rates & Speeds

Item Description: Prentice Hall College Div, 1995. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0023905638

More Information About This Seller | Ask Bookseller a Question 28.

Services Marketing: Principles and Practice: Palmer, Adrian; Cole,

Palmer, Adrian; Cole, Catherine

Published by Prentice Hall College Div (1995)

ISBN 10: 0023905638 ISBN 13: 9780023905636

New Hardcover

Quantity Available: 1

From: Irish Booksellers (Rumford, ME, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: £ 96.61
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Prentice Hall College Div, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023905638

More Information About This Seller | Ask Bookseller a Question 29.

Services Marketing: Principles and Practice: Palmer, Adrian

Palmer, Adrian

Published by Prentice Hall College Div (1995)

ISBN 10: 0023905638 ISBN 13: 9780023905636

New Hardcover

Quantity Available: 1

From: Booked Again (Summit, NJ, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: £ 142.15
Convert Currency
Shipping: £ 2.75
Within U.S.A.

Destination, Rates & Speeds

Item Description: Prentice Hall College Div, 1995. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-000-83-3547003

More Information About This Seller | Ask Bookseller a Question 30.

Condition

Binding

Collectible Attributes

Free Shipping

Bookseller Location

  • All Locations

Bookseller Rating

Results (1 - 30) of 30