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Principles of Services Marketing

Adrian Palmer

Published by McGraw-Hill Education; 3Rev Ed edition

ISBN 10: 0077097483 ISBN 13: 9780077097486

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Item Description: McGraw-Hill Education; 3Rev Ed edition. Paperback. Book Condition: New. Brand New , Dispatched from UK Warehouse If Not Available in the UK Warehouse it will Dispatched from Our UAE (Dubai) Warehouse or Iran Warehouse , without any changes in Shipping Rates. Bookseller Inventory # 0077097483--91

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Principles of Services Marketing

Palmer, Adrian

Published by MCGRAW-HILL Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: MCGRAW-HILL Higher Education, 2014. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # CM-9780077152345

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Principles of Services Marketing

Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Paperback. Book Condition: New. This brand new copy of Principles of Services Marketing by Adrian Palmer is waiting for you in our UK warehouse. If you order before 1pm on a working day, we'll get it in today's post. Otherwise we'll post it on the next working day. Simple no nonsense service from Wordery. UK delivery is within 3 or 4 working days. International delivery varies by country. Bookseller Inventory # 9780077152345

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Principles of Services Marketing (Paperback)

Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 261 x 195 mm. Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # AA39780077152345

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Principles of Services Marketing (Paperback)

Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 261 x 195 mm. Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # AA39780077152345

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Principles of Services Marketing

Adrian Palmer

Published by McGraw-Hill Education - Europe McGraw Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe McGraw Hill Higher Education, 2014. paperback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding paperback Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters. Bookseller Inventory # 0077152344

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Principles of Services Marketing

Adrian Palmer

Published by The McGraw-Hill Company

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 96443323

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Principles of Services Marketing

Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Principles of Services Marketing (Paperback)

Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Paperback. Book Condition: New. 198mm x 263mm x 24mm. Paperback. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and .Shipping may be from our UK, US or Australian warehouse depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Palmer, Adrian

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. 2014. 7th Revised edition. Paperback. . . . . . Bookseller Inventory # V9780077152345

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Services Marketing: Principles and Practice

Adrian Palmer, Catherine Cole

Published by Prentice Hall College Div

ISBN 10: 0023905638 ISBN 13: 9780023905636

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Principles Of Services Marketing

Adrian Palmer ,

Published by McGraw-Hill Professional (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw-Hill Professional, 2004. Soft Cover. Book Condition: New. Dust Jacket Condition: New. 4th. Bookseller Inventory # 0077107942_LN

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Principles of Services Marketing

Palmer, Adrian

Published by McGraw Hill Higher Education

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Principles Of Services Marketing

Adrian Palmer ,

Published by McGraw-Hill Professional (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw-Hill Professional, 2004. Soft Cover. Book Condition: NEW. Dust Jacket Condition: NEW. 4th. Bookseller Inventory # 0077107942_N

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Principles of Services Marketing

Palmer, Adrian

Published by McGraw Hill Higher Education

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0077107942 Brand New, Ship Promptly.Please allow 8 to 14 Business Days to deliver you the book.We Ship via Dhl,FedEx,Ups,USPS.Customer Satisfaction Guaranteed. Bookseller Inventory # DF28#29002

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw Hill Book Co Ltd

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Principles of Services Marketing

Adrian Palmer

Published by The McGraw-Hill Company

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: The McGraw-Hill Company. Book Condition: New. pp. 448 4th Edition. Bookseller Inventory # 0650368913

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Principles of Services Marketing

Palmer, Adrian

Published by McGraw Hill Higher Education (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education, 2004. Book Condition: New. New. Ship through DHL . Bookseller Inventory # STKD1428

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | Format: Paperback | Language/Sprache: english | 974 gr | 259x196x28 mm. Bookseller Inventory # K9780077152345

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Principles of Services Marketing

Adrian Palmer

Published by Mcgraw-Hill Publ.Comp. Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Publ.Comp. Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 261x197x25 mm. Neuware - 7th edition. Revised and updated throughout to reflect the most recent developments in this fast moving and exciting sector. 495 pp. Englisch. Bookseller Inventory # 9780077152345

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Principles of Services Marketing (Paperback)

Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Paperback. Book Condition: New. 198mm x 263mm x 24mm. Paperback. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public ser.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Palmer, Adrian

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. 2014. 7th Revised edition. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077152345

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Principles of Services Marketing (Paperback)

Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Paperback. Book Condition: New. 198mm x 263mm x 24mm. Paperback. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing f.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 554 pages. 1.035. Bookseller Inventory # 9780077152345

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Principles of Services Marketing

Adrian Palmer

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97800770774641.0

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Principles of Services Marketing

Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Book Condition: New. 496.82 x 658.11 cm. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-60447940

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