Title: Special Edition: Brand Promotion and the ...
Binding: Soft cover
Book Condition: New
Num Pages: 256 pages. BIC Classification: AKP; JFCA. Category: (G) General (US: Trade). Dimension: 253 x 188 x 23. Weight in Grams: 994. . 2015. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9789881222725
Synopsis: Be it an expensive luxury item or a rare keepsake, special edition products are deemed a token of endearment between brands and their loyal customers, partners and friends from the press. Produced in a restricted amount and period, these articles are not only expected to carry special qualities, but also to be presented in extraordinary packaging to match. Garnering exemplars from food items to sportswear and music, Special Edition surveys new creative approaches that make these collectibles even more desirable. Featruing DC Shoes, Bergdorf & Coca Cola.
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