1118167465 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: The Internet didn?t kill TV! It has become its best friend. Americans are watching more television than ever before, and we?re engaging online at the same time we?re tuning in. Social media has created a new and powerful ?backchannel?, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And ?connected TVs? blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics include:
The rise of one technology doesn?t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
From the Authors: Tips for Taking Advantage of the Connected TV Space
Take Action: Connected TVs
There are a number of ways for your brand to take advantage of the connected TV space. The following are a few points we especially want to underscore:
1. Match the message to the audience.
The user base of connected TV devices can vary widely. You must be careful, for example, not to run creative targeted at women on a primarily male-dominated platform. Approach this space with the mind-set that each connected TV solution is a unique opportunity and assess it accordingly.
2. Emphasize the ?connected? part.
Although the word ?TV? appears in ?connected TV,? you are doing yourself and your audience a disservice if you simply run traditional TV commercials. Design your creative with engagement and interactivity in mind. This is the real power that comes from the convergence of television and the Web.
3. Make it your own.
An app on a connected TV is a bit like a channel on traditional TV. If your brand has compelling content to share in a consistent serial format, consider creating your own channel that can appear (through partnership integrations) across a variety of connected TV devices.
Title: Social TV: How Marketers Can Reach and ...
Book Condition: New
Book Description Wiley, 2012. Book Condition: Very Good. 1st Edition. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP76541887
Book Description Wiley, 2012. Book Condition: Good. 1st Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP75628192
Book Description Wiley. Hardcover. Book Condition: GOOD. Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2653922122
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. Bookseller Inventory # 2659285024
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Book Description Wiley, 2012. Hardcover. Book Condition: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. May contain highlighting/underlining/notes/etc. This item may not include any CDs, Infotracs, Access cards or other supplementary material. Usually ships within 2 business days in quality packaging. Satisfaction guaranteed. Bookseller Inventory # 8800032071816
Book Description Wiley, 2012. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Bookseller Inventory # ABE_book_usedgood_1118167465
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Book Description John Wiley & Sons 0. HARDCOVER Business-Marketing . USED, Standard. Bookseller Inventory # 02978111816746500