Title: The Hero and the Outlaw: Building ...
Book Condition: New
2001. 1st. Hardcover. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780071364157
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