Stock Image

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark, Carol Pearson, Carol S. Pearson

Published by McGraw-Hill
ISBN 10: 0071364153 / ISBN 13: 9780071364157
New / Hardcover / Quantity Available: 2
From Kennys Bookstore (Olney, MD, U.S.A.)
Available From More Booksellers
View all  copies of this book
Add to basket
List Price:
Price: 24.93
Convert Currency
Shipping: 0
Within U.S.A.
Destination, Rates & Speeds

Save for Later

About the Book

Bibliographic Details

Title: The Hero and the Outlaw: Building ...

Publisher: McGraw-Hill

Binding: Hardcover

Book Condition: New


2001. 1st. Hardcover. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780071364157

Bookseller & Payment Information

Payment Methods

This bookseller accepts the following methods of payment:

  • American Express
  • MasterCard
  • Visa

[Search this Seller's Books]

[List this Seller's Books]

[Ask Bookseller a Question]

Bookseller: Kennys Bookstore
Address: Olney, MD, U.S.A.

AbeBooks Bookseller Since: 09 October 2009
Bookseller Rating: 5-star rating

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. For any queries please use the contact seller link or send an email to,

Conor Kenny

Shipping Terms:

All books securely packaged. Some books ship from Ireland.

Store Description: We carry a comprehensive range of out of print and rare books.