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Synopsis: George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.
About the Author: George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
Book Condition: New
Book Description Book Condition: New. Bookseller Inventory # ST2759402991. Bookseller Inventory # ST2759402991
Book Description Assouline Publishing, U.S.A., 2008. Hardcover. Book Condition: New. Brand New, Ships From The UK. Bookseller Inventory # 271535
Book Description ASSOULINE, France, 2008. Hardcover. Book Condition: Good. Dust Jacket Condition: Good. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Arts and Entertainment>Art>Advertising and Display. Book: USED, Good. Dust Jacket: Good. Bookseller Inventory # 01978275940299101. Bookseller Inventory # 01978275940299101
Book Description Assouline Publishing, 2008. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: The work of advertising's most famous art director. Bookseller Inventory # ABE_book_usedgood_2759402991
Book Description Assouline. Hardback. Book Condition: new. BRAND NEW, George Lois: On Creating the Big Idea, George Lois. Bookseller Inventory # B9782759402991
Book Description Assouline 2008-09-14, Paris, 2008. hardback. Book Condition: New. Bookseller Inventory # 9782759402991
Book Description Assouline 2008-09-14|NU-GRD-00354782, 2008. HARDCOVER. Book Condition: New. 9782759402991. Bookseller Inventory # NU-GRD-00354782
Book Description Assouline Publishing 2008-09-15, 2008. Hardcover. Book Condition: good. 2759402991. Bookseller Inventory # 729761
Book Description Book Condition: New. Bookseller Inventory # 5691478-n
Book Description Assouline Publishing. Book Condition: New. 2008. Hardcover. . . . . . . Bookseller Inventory # V9782759402991