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Wang Shaoqiang

Published by Promopress Sep 2014, 2014
ISBN 10: 8415967284 / ISBN 13: 9788415967286
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Publisher: Promopress Sep 2014

Publication Date: 2014

Binding: Buch

Book Condition: Neu


Neuware - The hospitality industry and, more specifically, hotels are at the forefront of global mobility. Graphics and visuals are a key element in shaping a hotel s brand. This book introduces the visual identities created through the use of logos, business cards, letterheads, signs and other graphic elements. The right graphics highlight the personality of an establishment and contribute enormously to its image beyond its own walls. Although apparently innocuous, they have the power to capture the hotel s atmosphere, transforming our stay into an outstanding experience. Do Not Disturb contains a wide selection of the most impressive graphic design innovations in hotel branding and boasts an extensive portfolio of up-to-date, groundbreaking examples from around the globe. 240 pp. Englisch. Bookseller Inventory # 9788415967286

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Synopsis: This book introduces the visual identities that are formed through the use of logos, business cards, letterheads and other graphic elements.

About the Author: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

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