Title: The Command to Look: A Master Photographer’s...
Publisher: Feral House
Publication Date: 2014
Binding: Soft cover
Book Condition: New
Dust Jacket Condition: No Jacket
Signed: Signed by Author(s)
Flawless brand new 1st Edition Thus/1st Printing paperback SIGNED by essayists Michael Moynihan and Larry Lytle as well as Feral House publisher Adam Parfrey on the title page without inscription at a recent reading and SIGNING event in Los Angeles. "William Mortensen was an indisputable master of pictorialist photography. He worked with Tod Browning and Cecil B. DeMille, wrote a dozen instructional manuals, and Vincent Price narrated a documentary about his remarkable career. His masterwork, The Command to Look, has been out of print for decades. Rare copies sell for hundreds of dollars. In this book Mortensen provides insights into psychological laws that impact the way people react to photographs and one another. Church of Satan founder Anton LaVey was so influenced by Mortensen that he co-dedicated The Satanic Bible to him, and employed his principles in what he called 'Lesser Magic.' Near the end of his days Mortensen was attacked by a purist clique of photographers. Ansel Adams, a primary member of this school explained, 'For us, Mortensen was the anti-Christ.' -- the publishers. Will be bubble-wrapped and shipped in a sturdy box to ensure safe delivery. Bookseller Inventory # ABH932
The Command to Look is considered one of Mortensen?s most momentous and rare books. Until now, copies on the antiquarian book circuit sold for many hundreds of dollars. It is a crucial book for understanding both Mortensen?s philosophy and his use of psychology in the making of his pictures. To illustrate the text Mortensen includes an amazing gallery of his best-known and most challenging images with explanations, by him, of what makes those photographs so compelling.
The reprint of The Command to Lookalso contains two new major essays that assess the significance and impact of the original book. An introduction by Mortensen biographer Larry Lytle explores Mortensen?s use of Jungian psychology and also discusses new advances in neural psychology that confirm Mortensen?s methods of controlling the viewer?s eye. The second essay, by historian Michael Moynihan (author of Lords of Chaos), details a strange and unexpected reception of the book: how this small volume on photographic methods played a role in the creation of the modern Church of Satan and Anton LaVey?s theories about Satanic Magic.
The Command to Look was one of William Mortensen's most influential and sought-after books, and has been out of print for fifty years. Reproduced here in full, this book includes an essay by Michael Moynihan on how its images influenced the occult "lesser magic" of the founder of the Church of Satan, Anton Szandor LaVey.
The book reproduces fifty-five images of Mortensen's best work and text by the wittiest and most biting writers on photography of their time.
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Store Description: Argyl Houser Fine Books exists because I love books and I expect you do too. That means I treat every customer the way I treat friends and family and I treat every book the way I would if I were sending it to a friend or a family member. That means that every book, no matter the price, is wrapped in bubble-wrap and shipped in a sturdy box so you will get it in great condition. I also keep my prices as low as I can without compromising quality or service. My bookstore is the kind of store I would like to shop in, and I will make every effort to make sure you feel the same way!