Event Management - Softcover

Van Der Wagen, Lynn

Softcover

ISBN 10: 1862505071 ISBN 13: 9781862505070

Publisher: Prentice Hall, 2002

Synopsis

This is the book for anyone wishing to enter the rapidly growing field of event management.  Event management is quite different from ordinary business management.  Most business managers can make and learn from their mistakes.  Not so event managers.

Events typically have high costs and high risks.  Events must be right the first time.  There are no second chances, and there are no opportunities for the manager to plan, organise, train, coach, empower and delegate over an extended period.

Business projects and new product development now culminate in events, while high-level business meetings, seminars, conferences and exhibitors are viewed as events.  Senior managers realise that special skills are required for the planning of these expensive and often one-off occasions.  And, of course, there are thousands of festivals, and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.

Event Management for Tourism, Cultural, Business and Sporting Events covers all the skills students will need to become a successful event manager.  From this book they will learn how to design, plan, market and stage an event.  They will learn how to manage staff and staffing problems and how to ensure the safety of everyone involved.  And learn what they need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events they stage.

About this title

From the Back Cover:

This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are required for the planning of these expensive and often one-time occasions.

Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.

From this book you will learn how to design, plan, market and stage an event. You will learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. And, you will learn what you need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events you stage.

About the Author:

Lynn Van Der Wagen was a key member of the TAFE NSW project team that designed and managed training for the 110,000 workforce of the Sydney 2000 Olympic and Paralympic Games.  Lynn is the author of several highly acclaimed and popular training books for the hospitality industry.

About this edition

• Publisher: Prentice Hall
• Publication date: 2002
• ISBN 10: 1862505071
• ISBN 13: 9781862505070
• Binding: Paperback
• Number of pages: 260