The Globalisation of Executives and Economies: Lessons from Thailand (Asian Studies: Contemporary Issues and Trends) (Chandos Asian Studies Series) - Hardcover

John Walsh

Hardcover

ISBN 10: 1843342812 ISBN 13: 9781843342816

Publisher: Chandos Publishing (Oxford) Ltd, 2006

Synopsis

How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.

Key Features: a comprehensive approach to the globalisation of Thai executives and companies; written by a variety of industry and academic specialists; avoids academic jargon in explaining real-life issues in an easy to read style; includes business-to-business, business-to-customer and business-to-government concerns.

About this title

About the Author:

Dr John Walsh is Assistant Professor of Marketing and Communications at Shinawatra International University, Bangkok. His doctorate was awarded by the University of Oxford for research into international management. Prior to living in Thailand, he worked in Sudan, Greece, South Korea, Australia, the UAE and his native Britain.

About this edition

• Publisher: Chandos Publishing (Oxford) Ltd
• Publication date: 2006
• ISBN 10: 1843342812
• ISBN 13: 9781843342816
• Binding: Hardcover
• Number of pages: 270
• Editor: John Dr. Walsh