New Products Management (Int'l Ed) (COLLEGE IE OVERRUNS) - Softcover
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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- PublisherMcGraw Hill
- Publication date2014
- ISBN 10 1259254348
- ISBN 13 9781259254345
- BindingPaperback
- Number of pages608
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New Products Management
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Mc Graw Hill Education (Uk)
(2014)
ISBN 10: 1259254348
ISBN 13: 9781259254345
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New Products Management
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Mc Graw Hill Education (Uk)
(2014)
ISBN 10: 1259254348
ISBN 13: 9781259254345
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New Products Management
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ISBN 13: 9781259254345
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New Products Management
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ISBN 13: 9781259254345
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New Products Management
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ISBN 13: 9781259254345
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-035-03697
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New Products Management (Int'l Ed)
Published by
McGraw-Hill Education
(2015)
ISBN 10: 1259254348
ISBN 13: 9781259254345
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Book Description Softcover. Condition: Très bon. Edition 2015. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2015. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-844-749
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New Products Management (Int'l Ed)
Published by
McGraw-Hill Education
(2015)
ISBN 10: 1259254348
ISBN 13: 9781259254345
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Softcover
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Book Description Softcover. Condition: Très bon. Edition 2015. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2015. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-844-744
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New Products Management (Int'l Ed)
Published by
McGraw-Hill Education
(2015)
ISBN 10: 1259254348
ISBN 13: 9781259254345
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Softcover
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Book Description Softcover. Condition: Très bon. Edition 2015. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2015. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-844-743
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New Products Management
Published by
MC GRAW HILL EDUCATION (UK)
(2014)
ISBN 10: 1259254348
ISBN 13: 9781259254345
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Softcover
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