Al Ries Focus Export Ed ISBN 13: 9780887307645

Focus Export Ed - Hardcover

9780887307645: Focus Export Ed
View all copies of this ISBN edition:
 
 

Marketing guru Al Ries uses penetrating examples from many top companies to show how the surest path to success comes not from constantly expanding into new lines but instead from focusing on the core business – what the company does best

"synopsis" may belong to another edition of this title.

From the Back Cover:

FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE...

IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?

'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.

With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.

In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.

About the Author:

Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Positioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.

"About this title" may belong to another edition of this title.

  • PublisherHarperCollins Publishers
  • Publication date1996
  • ISBN 10 0887307647
  • ISBN 13 9780887307645
  • BindingHardcover
  • Edition number1
  • Number of pages320
  • Rating

Shipping: £ 11.89
From U.S.A. to United Kingdom

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780060799908: Focus: The Future of Your Company Depends on It (Collins Business Essentials)

Featured Edition

ISBN 10:  ISBN 13:  9780060799908
Publisher: HarperBusiness, 2013
Softcover

  • 9780887308635: Focus: The Future of Your Company Depends on It

    Harper..., 1997
    Softcover

  • 9780002556675: Focus: The Future of Your Company Depends On It

    Harper..., 1996
    Hardcover

  • 9780006387350: Focus: The Future of Your Company Depends On It

    Harper..., 1997
    Softcover

  • 9780788168574: Focus: The Future of Your Company Depends on It

    Diane ..., 1996
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0887307647-2-1

More information about this seller | Contact seller

Buy New
£ 24.51
Convert currency

Add to Basket

Shipping: £ 11.89
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
Book Deals
(Tucson, AZ, U.S.A.)

Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0887307647-new

More information about this seller | Contact seller

Buy New
£ 24.51
Convert currency

Add to Basket

Shipping: £ 11.89
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Al Ries
Published by HarperCollins Publishers (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # DADAX0887307647

More information about this seller | Contact seller

Buy New
£ 28.21
Convert currency

Add to Basket

Shipping: £ 9.11
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0887307647

More information about this seller | Contact seller

Buy New
£ 13.97
Convert currency

Add to Basket

Shipping: £ 24.57
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0887307647

More information about this seller | Contact seller

Buy New
£ 18.40
Convert currency

Add to Basket

Shipping: £ 22.19
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0887307647

More information about this seller | Contact seller

Buy New
£ 21.69
Convert currency

Add to Basket

Shipping: £ 24.17
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0887307647

More information about this seller | Contact seller

Buy New
£ 24.32
Convert currency

Add to Basket

Shipping: £ 24.17
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Quantity: 2
Seller:
TheJunkStore
(Russellvillle, KY, U.S.A.)

Book Description #N/A. Condition: New. Seller Inventory # Tub 3 Mike-006

More information about this seller | Contact seller

Buy New
£ 22.85
Convert currency

Add to Basket

Shipping: £ 27.74
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Quantity: 1
Seller:
TheJunkStore
(Russellvillle, KY, U.S.A.)

Book Description #N/A. Condition: New. Seller Inventory # Tub 3 Mike-015

More information about this seller | Contact seller

Buy New
£ 22.85
Convert currency

Add to Basket

Shipping: £ 27.74
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Ries, Al
Published by Harperbusiness (1996)
ISBN 10: 0887307647 ISBN 13: 9780887307645
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.4. Seller Inventory # Q-0887307647

More information about this seller | Contact seller

Buy New
£ 47.40
Convert currency

Add to Basket

Shipping: £ 34.87
From U.S.A. to United Kingdom
Destination, rates & speeds

There are more copies of this book

View all search results for this book