Eveolution: The Eight Truths of Marketing to Women - Hardcover

9780786865239: Eveolution: The Eight Truths of Marketing to Women
View all copies of this ISBN edition:
 
 
The best-selling author of Clicking predicts the future of American business as she emphasizes the ever-growing significance of women in a successful marketing campaign, drawing on case studies, cultural trends, statistical data, and interviews to present eight key truths about marketing to women. 150,000 first printing. $250,000 ad/promo.

"synopsis" may belong to another edition of this title.

Review:
In Eve-olution, Faith Popcorn isn't shy about telling you who she is or what she can share with you: "I am a futurist. A trend-spotter. A cultural detective." Nor does she beat around the bush in relaying the importance of her theory: "Understanding Eve-olution and implementing it...means the difference between building healthy brands and profitable relationships with women...or building a flimsy, fluffy foundation with no future." Her vision is large and her passion is palpable, and what she offers in Eve-olution is an effective way to know and tap into the increasingly important and lucrative female market.

After establishing men and women are biologically and "shop-ologically" different, Popcorn delivers her central message--that there's a huge difference between a customer who buys your brand and one who joins it. The former is good for the moment, while the latter is good for life. Popcorn believes attracting and engaging the lifelong customer requires rethinking traditional marketing methods using her eight "truths" of marketing to women. These include making your brand a contributing and worthwhile member of the community you create; acknowledging that women lead multiple lives simultaneously--marketing to only one at a time is limiting for you and annoying for them; and remembering to be subtle--women think laterally and notice things peripherally. These and the five other "eve-olutionary" truths are followed by dozens of companies, most of which have got the point and are reaping the rewards of an effective brand.

Popcorn definitely has her finger on the pulse (or the popper), though this kind of slick analysis of our too-fast-paced modern age can sometimes get a little tiresome--like an extended session of navel gazing. But someone has to do it, and Popcorn's ability to spot the trends and spout the zeitgeist gives her a healthy leg up on the non-savvy marketers out there. If you're one of them--and don't have a clue about the complexities of women and how to market to them--read this book. Popcorn will get you into shape in no time. --S Ketchum

About the Author:
Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to manyFortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestsellerClicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g.

Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-createdThe Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.

"About this title" may belong to another edition of this title.

  • PublisherHachette Books
  • Publication date2000
  • ISBN 10 0786865237
  • ISBN 13 9780786865239
  • BindingHardcover
  • Edition number1
  • Number of pages272
  • Rating

Top Search Results from the AbeBooks Marketplace

Stock Image

Popcorn, Faith; Marigold, Lys
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover Quantity: 1
Seller:
Shakespeare Book House
(Rockford, IL, U.S.A.)

Book Description Condition: New. The item is Brand New!. Seller Inventory # 570W2K0009RW_ns

More information about this seller | Contact seller

Buy New
£ 8.45
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Faith Popcorn, Lys Marigold
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Hardcover. Condition: New. 1. Seller Inventory # DADAX0786865237

More information about this seller | Contact seller

Buy New
£ 15.22
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Popcorn, Faith
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0786865237

More information about this seller | Contact seller

Buy New
£ 17.93
Convert currency

Add to Basket

Shipping: £ 3.17
Within U.S.A.
Destination, rates & speeds
Stock Image

Popcorn, Faith
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0786865237

More information about this seller | Contact seller

Buy New
£ 21.14
Convert currency

Add to Basket

Shipping: £ 2.77
Within U.S.A.
Destination, rates & speeds
Stock Image

Popcorn, Faith
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0786865237

More information about this seller | Contact seller

Buy New
£ 23.15
Convert currency

Add to Basket

Shipping: £ 3.37
Within U.S.A.
Destination, rates & speeds
Stock Image

Popcorn, Faith; Marigold, Lys
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover First Edition Quantity: 1
Seller:
BooksByLisa
(Highland Park, IL, U.S.A.)

Book Description Hardcover. Condition: New. 1st Edition. STORED NEW SIGNED PHOTOS OF BOOK EMAILED UPON REQUEST. Inscribed by Author(s). Book. Seller Inventory # ABE-1681494535727

More information about this seller | Contact seller

Buy New
£ 29.39
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Popcorn, Faith; Marigold, Lys
Published by Hyperion (2000)
ISBN 10: 0786865237 ISBN 13: 9780786865239
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.25. Seller Inventory # Q-0786865237

More information about this seller | Contact seller

Buy New
£ 48.05
Convert currency

Add to Basket

Shipping: £ 4.01
Within U.S.A.
Destination, rates & speeds