Pour Your Hearth into It: How Starbucks Built a Company: How Starbucks Built a Company One Cup at a Time - Hardcover

9780786863150: Pour Your Hearth into It: How Starbucks Built a Company: How Starbucks Built a Company One Cup at a Time
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The chairman and Chief Executive Officer of Starbucks tells how he and his team built a small Seattle company into a nationwide business phenomenon through such anti-corporate principles as community-mindedness and employee-ownership. $300,000 ad/promo. Tour.

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Review:
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

Review:
"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times

"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly

"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today

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  • PublisherHyperion Books
  • Publication date1997
  • ISBN 10 0786863153
  • ISBN 13 9780786863150
  • BindingHardcover
  • Edition number1
  • Number of pages351
  • Rating

Other Popular Editions of the Same Title

9780786883561: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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ISBN 10:  ISBN 13:  9780786883561
Publisher: Hachette Books, 1999
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    Hyperion, 1997
    Hardcover

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    Diane ..., 2000
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  • 9788934904090: Pour Your Heart Into It (Korean Edition)

    Kimyungsa, 2005
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