Marketing to the Affluent - Softcover

9780786305322: Marketing to the Affluent
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The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

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From the Back Cover:

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.

Praise for Marketing to the Affluent

"Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."--Ken Catanella, Senior Vice President, Shearson Lehman Hutton

"I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."--W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company

"Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"--Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton

About the Author:
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date1995
  • ISBN 10 0786305320
  • ISBN 13 9780786305322
  • BindingPaperback
  • Number of pages324
  • Rating

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9780070610477: Marketing to the Affluent (MARKETING/SALES/ADV & PROMO)

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ISBN 10:  ISBN 13:  9780070610477
Publisher: McGraw Hill, 1997
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  • 9781556231056: Marketing To The Affluent

    McGraw..., 1988
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Thomas J., Phd Stanley, Thomas J. Stanley
Published by Irwin Professional Pub (1995)
ISBN 10: 0786305320 ISBN 13: 9780786305322
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