Building an Import/Export BusinessWeiss, Kenneth D.
International Marketing
Bennett, Roger
9780749413378
ISBN 10: 0749413379 / 0-7494-1337-9
ISBN 13: 9780749413378
Publication Date: 1995
Binding: Softcover
ISBN 13: 9780749413378
Publication Date: 1995
Binding: Softcover
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Synopsis:
Packed with detailed short cases and up-to-the-minute statistics. this book confront the practical problems facing the international marketer on both a tactical and strategic level, on such issues as:
-- standardization vs. modification of products and promotional campaigns
-- international market research
-- market screening and segmentation
-- promotion policies for industrialized, developing and less developed economies
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International Marketing: Strategy, Planning, Market Entry and Implementation (ISBN: 0749413379 / 0-7494-1337-9) Bennett, Roger |
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International Marketing: Strategy, Planning, Market Entry & Implementation (ISBN: 0749413379 / 0-7494-1337-9) Bennett, Roger |
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Book Description: Kogan Page Ltd 23 Feb 1995, 1995. Paperback Good Ships from UK in 48 hours or less (often same day). £0.25 donated to charity. Ex-library, so some stamps and wear, but in good overall condition. 14 day unconditional money back guarantee. light 352 24.1 x 15.9 x 3.2 cm. Bookseller Inventory # BEN166007PW3 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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International Marketing: Strategy, Planning, Market Entry and Implementation (ISBN: 0749413379 / 0-7494-1337-9) Bennett, Roger |
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Book Description: Kogan Page Ltd 23 Feb 1995, 1995. Paperback Good Ships from UK in 48 hours or less (often same day). £0.25 donated to charity. Ex-library, so some stamps and wear, but in good overall condition. 14 day unconditional money back guarantee. light 352. Bookseller Inventory # BEN126251PW3 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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International Marketing: Strategy, Planning, Market Entry and Implementation (ISBN: 0749413379 / 0-7494-1337-9) Bennett, Roger |
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Book Description: Kogan Page Ltd 23 Feb 1995, 1995. Paperback Good Ships from UK in 48 hours or less (often same day). £0.25 donated to charity. Ex-library, so some stamps and wear, but in good overall condition. 14 day unconditional money back guarantee. light 352. Bookseller Inventory # BEN126249PW3 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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