Ries, Al; Trout, Jack Marketing Warfare ISBN 13: 9780452258617

Marketing Warfare - Softcover

9780452258617: Marketing Warfare
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Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

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From the Back Cover:

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."­­Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."­­New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."­­USA Today

About the Author:
Al Ries and Jack Trout are the authors of the seminal marketing classic "Positioning." They are also the authors of the best-selling marketing books "Bottom-Up Marketing" and" The 22 Immutable Laws of Marketing." Trout is the coauthor of "The New Positioning."

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  • PublisherPenguin
  • Publication date1991
  • ISBN 10 0452258618
  • ISBN 13 9780452258617
  • BindingPaperback
  • Number of pages228
  • Rating

Other Popular Editions of the Same Title

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