Business Marketing Management: B2B - Hardcover

Hutt, Michael D; Speh, Thomas W

3.28

36 ratings by Goodreads

9780324581676: Business Marketing Management: B2B

Hardcover

ISBN 10: 032458167X ISBN 13: 9780324581676

Publisher: South-Western, 2009

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Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

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Review:

" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."

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