Marketing Management - Softcover

Winer, Russell S.

Softcover

ISBN 10: 0321046560 ISBN 13: 9780321046567

Publisher: Longman, 1999

Synopsis

Helps marketing students understand the impact of technology and changing customer tastes, and shows them how to integrate this information into marketing decisions for products and services. This text is primarily appropriate for the MBA "core" marketing management course.

About this title

About the Author:

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.

Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.

He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.

About this edition

• Publisher: Longman
• Publication date: 1999
• ISBN 10: 0321046560
• ISBN 13: 9780321046567
• Binding: Paperback
• Number of pages: 640