For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.
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Book Description Pearson, 2013. Paperback. Book Condition: New. New and in stock. Book. Bookseller Inventory # 0273779354
Book Description Pearson Education Limited. Soft cover. Book Condition: New. New, 5th Edition, International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0273779354
Book Description 2013. Paperback. Book Condition: New. 205mm x 252mm x 34mm. Paperback. For the undergraduate and graduate e-commerce course in any business discipline.ÂÂThe market-leading text for E-commerce.ÂTh.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 912 pages. 1.443. Bookseller Inventory # 9780273779353