E-commerce 2013

Laudon, Kenneth; Traver, Carol

9780273779353

ISBN 10: 0273779354 / 0-273-77935-4
ISBN 13: 9780273779353
Publisher: Pearson
Publication Date: 2013
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
For the undergraduate and graduate e-commerce course in any business discipline.

 

 

The market-leading text for E-commerce. 

This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

 

The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and “Insight on” cases are new or updated. 


Editorial reviews may belong to another edition of this title.
 

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E-commerce 2013 (ISBN: 0273779354 / 0-273-77935-4)
Laudon, Kenneth; Traver, Carol
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Book Description: paperback. Book Condition: New. Paperback. Pub Date :2013-07-23 Pages: 912 Language: English Publisher:. Pearson For the undergraduate and graduate e-commerce course in any business discipline The market-leading text for E-commerce This comprehensive. market-leading text emphasises the three major driving forces behind E-commerce-technology change. business development. and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text. data. figures. an. Bookseller Inventory # BV000392

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