Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series) - Softcover

Reed, Mr Jon

Softcover

ISBN 10: 0273732641 ISBN 13: 9780273732648

Publisher: Financial Times/ Prentice Hall, 2010

Synopsis

ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?

Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online.

This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:

• Websites
• Search engine marketing
• Email marketing
• Blogging
• Podcasts
• Online video
• Social networks e.g. Facebook and MySpace
• Virtual worlds e.g. Second Life
• Social bookmarking

It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

About this title

From the Back Cover:

START GROWING YOUR BUSINESS TODAY!

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

·         Create a website

·         Get found on Google

·         Get your email marketing right

·         Create content your market will value with blogs, podcasts, video and images

·         Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

·         Develop a coherent online marketing plan

·         Manage your online marketing workload

·         Measure your results

 

'Not to be part of the social media revolution is to miss out.  Jon Reed really gets it and shows you how to join in.'  Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset

About the Author:

Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years.  Jon’s latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show’s popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2010
• ISBN 10: 0273732641
• ISBN 13: 9780273732648
• Binding: Paperback
• Edition number: 1
• Number of pages: 264