Consumer Behaviour - Softcover

9780273717263: Consumer Behaviour
View all copies of this ISBN edition:
 
 
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

"synopsis" may belong to another edition of this title.

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

From the Back Cover:

Now in its 4th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This 4th edition reflects a cutting edge overview of the Consumer Behaviour literature and a substantial restructuring of the books’ chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

New to this edition

  • Brand new feature! The Consumer Behaviour as I see it feature asks leading academics to comment on key Consumer Behaviour theory thus adding a valuable alternative viewpoint.
  • Fully revised case materials in addition to an extensive bank of classic case studies online.

Online resources

For lecturers: A fully updated Instructors Manual, PowerPoint slides and a brand new testbank of questions.

For students: Multiple choice questions to help test knowledge, weblinks and an online glossary and flashcards.

About the authors

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also professor of Consumer Behaviour at the Manchester Business School, The University of Manchester.  In addition to this book, he is also the co-author of  the widely-used text book Marketing: Real People, Real Decisions

Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

Søren Askegaard, Ph.D.,  is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993

Margaret K. Hogg ,Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

"About this title" may belong to another edition of this title.

Buy Used
Dispatched, from the UK, within... Learn more about this copy

Shipping: £ 1
Within United Kingdom

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

Stock Image

Solomon, Michael R. and Bamossy, Gary and Askegaard, Prof S?ren and Hogg, Margaret K.
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Paperback Quantity: 1
Seller:
Reuseabook
(Gloucester, GLOS, United Kingdom)

Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9433220

More information about this seller | Contact seller

Buy Used
£ 2.12
Convert currency

Add to Basket

Shipping: £ 1
Within United Kingdom
Destination, rates & speeds
Stock Image

Solomon, Michael R. and Bamossy, Gary and Askegaard, Prof S?ren and Hogg, Margaret K.
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Paperback Quantity: 3
Seller:
Brit Books
(Milton Keynes, United Kingdom)

Book Description Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1785788

More information about this seller | Contact seller

Buy Used
£ 3.29
Convert currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, rates & speeds
Stock Image

Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Paperback Quantity: 3
Seller:
Greener Books
(London, United Kingdom)

Book Description Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0001507864

More information about this seller | Contact seller

Buy Used
£ 3.35
Convert currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, rates & speeds
Stock Image

Michael R. Solomon, Gary Bamossy, Prof SÞren Askegaard, Margaret K. Hogg
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 4
Seller:
AwesomeBooks
(Wallingford, United Kingdom)

Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273717263

More information about this seller | Contact seller

Buy Used
£ 3.54
Convert currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, rates & speeds
Stock Image

Michael R. Solomon, Gary Bamossy, Prof SÞren Askegaard, Margaret K. Hogg
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 4
Seller:
Bahamut Media
(Reading, United Kingdom)

Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273717263

More information about this seller | Contact seller

Buy Used
£ 3.54
Convert currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, rates & speeds
Stock Image

Solomon, Miceal, Bamossy, Gary, Askegaard, Soren, Hogg, Margaret K.
Published by Pearson P T R (2010)
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 2
Seller:
Phatpocket Limited
(Waltham Abbey, HERTS, United Kingdom)

Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-029-02317

More information about this seller | Contact seller

Buy Used
£ 3.25
Convert currency

Add to Basket

Shipping: £ 2.74
Within United Kingdom
Destination, rates & speeds
Stock Image

Solomon, Michael, Bamossy, Gary J.
Published by Pearson P T R (2010)
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 2
Seller:
medimops
(Berlin, Germany)

Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0027371726X-G

More information about this seller | Contact seller

Buy Used
£ 3.58
Convert currency

Add to Basket

Shipping: £ 2.56
From Germany to United Kingdom
Destination, rates & speeds
Stock Image

Solomon, M. et al
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 1
Seller:
Anybook.com
(Lincoln, United Kingdom)

Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Seller Inventory # 8493560

More information about this seller | Contact seller

Buy Used
£ 2.50
Convert currency

Add to Basket

Shipping: £ 4.73
Within United Kingdom
Destination, rates & speeds
Stock Image

Solomon, M. et al
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 1
Seller:
Anybook.com
(Lincoln, United Kingdom)

Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273717263. Seller Inventory # 9075083

More information about this seller | Contact seller

Buy Used
£ 2.50
Convert currency

Add to Basket

Shipping: £ 4.73
Within United Kingdom
Destination, rates & speeds
Stock Image

Solomon, M. et al
ISBN 10: 027371726X ISBN 13: 9780273717263
Used Softcover Quantity: 1
Seller:
Anybook.com
(Lincoln, United Kingdom)

Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Seller Inventory # 8596713

More information about this seller | Contact seller

Buy Used
£ 2.50
Convert currency

Add to Basket

Shipping: £ 4.73
Within United Kingdom
Destination, rates & speeds

There are more copies of this book

View all search results for this book